Burger King Proposes Epic Peace Day Burger
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| mashable.com |
But McDonald’s CEO Steve Easterbrook rained on everyone’s
parade, posting a statement on Facebook to say that McDonald’s loved the
intention, but thought that the two brands ‘could do something bigger to make a
difference.’ He took the moral high road, adding, ‘let’s acknowledge that
between us there is simply a friendly business competition and certainly not
the unequalled circumstances of the real pain and suffering of war.’ In other words,
Burger King: don’t compare our PR battle with war.
Steve ended by saying, ‘P.S. A simple phone call will do
next time.’ Ouch.
Dear Burger King, Inspiration for a good cause... great idea. We love the intention but think our two brands could...Posted by McDonald's on Wednesday, 26 August 2015
But all is not lost. Now, Burger King has announced that it
wants to team up with 4 other fast food restaurant chains to create the Peace
Day Burger, which will combine one ingredient from each of their signature burgers.
In an open letter to Denny’s, Wayback Burgers, Krystal, and Giraffas, Burger
King says that their original proposition to McDonald’s still stands.
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| mashable.com |
Aaron Waterhouse
Aaron is a recent English graduate from Durham University who is now working as a content writer intern. An enthusiastic traveller, he hopes to become a journalist and report from around the world. Follow him @AaronAtSMF.
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Burger King Proposes Epic Peace Day Burger
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Thursday, September 03, 2015
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Reviewed by Unknown
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Thursday, September 03, 2015
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