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Burger King Proposes Epic Peace Day Burger

Last week, fast food aficionados worldwide groaned in disappointment when McDonald’s turned down an offer to join forces with Burger King to create a one-day-only McWhopper burger in celebration of Peace Day on September 21st. Burger King sent an open letter to the rival burger giant proposing a ceasefire at a one-time pop-up location midway between their headquarters in Chicago and Miami, with all proceeds going to the Peace One Day charity. They even made a droolworthy promotional video for the proposed sandwich, which would combine 6 parts Big Mac with 6 parts Whopper. Jeremy Gilley, Peace One Day founder, even makes a cameo appearance in the video to encourage McDonald's to get on board.

But McDonald’s CEO Steve Easterbrook rained on everyone’s parade, posting a statement on Facebook to say that McDonald’s loved the intention, but thought that the two brands ‘could do something bigger to make a difference.’ He took the moral high road, adding, ‘let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequalled circumstances of the real pain and suffering of war.’ In other words, Burger King: don’t compare our PR battle with war.
Steve ended by saying, ‘P.S. A simple phone call will do next time.’ Ouch.

Dear Burger King, Inspiration for a good cause... great idea. We love the intention but think our two brands could...
But all is not lost. Now, Burger King has announced that it wants to team up with 4 other fast food restaurant chains to create the Peace Day Burger, which will combine one ingredient from each of their signature burgers. In an open letter to Denny’s, Wayback Burgers, Krystal, and Giraffas, Burger King says that their original proposition to McDonald’s still stands.
All that’s required of the other restaurants is a simple ‘yes’ and a donation to Peace One Day. So, we could be seeing a limited edition Triple-Krystal-Slamburger-Whopper Brazilian-style on September 21st, all in the name of world peace (that includes you, McDonald’s).

Aaron Waterhouse

Aaron is a recent English graduate from Durham University who is now working as a content writer intern. An enthusiastic traveller, he hopes to become a journalist and report from around the world. Follow him @AaronAtSMF.

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Burger King Proposes Epic Peace Day Burger Reviewed by Unknown on Thursday, September 03, 2015 Rating: 5

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