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#TubeStrike - #Brands and Bellyaching on #SocialMedia

Regardless of legitimacy, it's hard to deny that public transport strikes always create a lot of problems. In a city like London, where the underground system is almost essential to a massive contingent of the populous, strikes can result in concentrated pockets of abject chaos. Normal services have now resumed on the tube, but for all of yesterday the city was mired in a gridlock as underground staff protested the conditions being offered for the new 'Night Tube' service due to start this September.
The issue has yet to be resolved and more striking may well happen between then and now, which might perhaps add to the outlandish social media response to the strike. Initially the #TubeStrike hashtag was a mere conduit for people to either voice their support or disdain for the the strike, but before long, certain corporations started making use of it to offer commuters special, mood lightening rewards.
Renault set out a fleet of special shuttles to ferry people across the city under the #Twizy banner, the taxi app Gett offered special rates and free chocolate to anyone who used their service and Fitness First offered free entry to anyone who opted to run, walk or cycle to work in lieu of the tube. Penny Skateboards rolled out a limited free give-away, Direct Line doled out survival packs and The Office Group used the opportunity to promote their flexispace offers. Carlsberg even got in on the act by posting a video demonstration of how to implement your Oyster Card as a bottle opener.
On the more public side of things, the #WhatTubeStrike hashtag served as a way for people to demonstrate that they had far less difficulty getting to work than expected. This could be because they got up a little earlier for the bus, chose to cycle or just about anything else. As the day went on, it took a more sarcastic turn as crowding and infrequency of buses in some areas did start to bog everything down. Public opinion seems to shift between support and condemnation between strikes as this issue rages on, and social media is increasingly becoming a deciding factor.

Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

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#TubeStrike - #Brands and Bellyaching on #SocialMedia Reviewed by Unknown on Saturday, August 08, 2015 Rating: 5

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