Startup Vurb Adds Chat to Its Search App
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| vurb.com |
On Thursday Vurb launched a built-in messaging feature which
lets users bring their friends and their apps together in one place. The app allows
you to browse restaurants and movie showtimes on special cards, as well as bringing
together information from top services like Rotten Tomatoes and Metacritic, without
hopping between different apps. With the new update, you can share cards with groups
of friends to plan your social life more easily – there’s no need to bounce
over to other messaging hubs.
In China, rather than every small business or utility
getting their own standalone app, they can create lightweight ‘official accounts’
on WeChat. For users these work like adding friends on chat, but instead they deliver
custom experiences like ecommerce that taps into WeChat’s mobile wallet app.
Vurb founder Bobby Lo told TechCrunch that the app is working in that direction,
so that eventually businesses could build official accounts in Vurb so people
could order movie tickets and book reservations without ever leaving the app.
WeChat has shown the power of microapps built into messaging hubs, so there’s a
lot of scope for a US version. ‘There are too many apps. 1.5 million of them.
25% are never opened. There are things that shouldn’t be apps,’ said Lo. The current
constellation format, where you have dozens of apps on your phone, can be a pain when you have to jump between them.
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| techcrunch.com |
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| blog.vurb.com |
Aaron Waterhouse
Aaron is a recent English graduate from Durham University who is now working as a content writer intern. An enthusiastic traveller, he hopes to become a journalist and report from around the world. Follow him @AaronAtSMF.
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Startup Vurb Adds Chat to Its Search App
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Wednesday, August 26, 2015
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Reviewed by Unknown
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Wednesday, August 26, 2015
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