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#JemmaroidVonLaalaa - The Woman Renamed by #Facebook

Mirror.co.uk
Facebook's name policy has seemingly brought them nothing but trouble. Whether out of a desire to be taken more seriously, prove that social media reflects the real world now or perhaps prepare for some kind of global takeover, the site now insists on people using their real names. In sticking so bullheadedly to this maxim, they've managed to offend the trans community and lock numerous others out of their accounts with little to no warning.

Jemma Rogers was one of these people, she identified on Facebook as Jemmaroid Von Laalaa to keep any unwanted people from trying to add her. That was all well and good until last month when Facebook sent her a message explaining that she would have to provide proper identification if she wanted to continue accessing her Facebook account. One day later she was locked out. 

She tried a few different tactics - sending her actual ID to Facebook, photoshopping her bank cards so the fake name appeared on them, until finally taking the more extreme route and legally changing her name to Jemmaroid Von Laalaa. Even after doing that though, Facebook still wouldn't let her back into her account.

Now, I'm sure I'm not alone in saying that there was a much easier solution right there in the foreground: make a new Facebook account. Sure, you'd have to add all your friends again and that would take a while, but when the options are between that and spending an uncomfortable portion of your life with a ridiculous name, take door number 1. Even if number 2 does get you into the Telegraph. That being said, the fact that anyone would even consider changing their name because their access to an account they made, which contains all their details, reflects very badly on Facebook.

Jemma(roid) has sent numerous proof-of-ID materials over to Facebook in an attempt to get her account back, but has consistently been met with nothing but automated responses. It's since been reactivated, but that still leaves Jemma with a ludicrous name (which now appears on her driving license and bank cards) for the time being. It's a fate she probably could have avoided, but it still neatly (and amusingly) highlights the issue.

Some people have genuine, important reasons for using a pseudonym on Facebook. Abuse victims, for instance, might not wish to be easy to find. The same rule applies to law enforcement. Facebook are still reluctant to accept the continuing pressure on them to rethink this rule, but if more incident like this keep cropping up, their credibility is going to suffer.



Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

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#JemmaroidVonLaalaa - The Woman Renamed by #Facebook Reviewed by Unknown on Sunday, July 19, 2015 Rating: 5
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