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#TheBigTweet – Missing People Use Celebrities to Signal Boost Twitter Appeals


More often than not, I wouldn’t characterise heavily followed celebrity Twitter accounts as much more than disproportionate, bloated culture vacuums, violently whirling inconsequential dirge about shopping trips and photoshoots around like a tornado that just sucked up the Hello Magazine printing press. It’s a shame when you think about the amount of good work that famous faces could do with Twitter, considering the millions of others who follow them so religiously.

Every now and again though, it does happen, as it has with #TheBigTweet. Yesterday (Monday 25th of May) an armada of famous Twitter users retweeted appeals from the Missing People Twitter account in a bid to significantly strengthen their reach, as well as directing more users towards the charity. Players included J.K. Rowling, Stephen Fry, Simon Cowell, Michael Sheen and most notably Kate McCann, who commented that the campaign “harnesses social media for good”, as well as writing a piece in The Sun encouraging more people to get involved.

Last year the campaign amassed some 58,000 retweets and 2 missing children were found as a direct result. That might not seem like much in the grand scheme of things, but it testifies to just how much good work can be done via social media signal boosting. Numerous other charities and awareness campaigners have started using Twitter, Facebook, Tumblr and others in such a way, from drives to encourage charitable donations (like Facebook’s recent Nepal initiative) to circulating, online PSAs about things like the recovery position or how to recognise when someone is drowning (and how to help them).  

Really and truly, something so massively important and thoroughly deserving of increased exposure shouldn’t be confined to a single day, but it’s a start. Social media is a malleable, powerful tool for all kinds of humanitarian causes work like this will set a precedent for others to follow. Signal boosting is as simple as finding the right cause and appealing to the right people and despite all the offal most celebs usually dole out on Twitter, they will always step up when given the chance to support a pertinent issue.  

Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

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#TheBigTweet – Missing People Use Celebrities to Signal Boost Twitter Appeals Reviewed by Unknown on Tuesday, May 26, 2015 Rating: 5

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