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Plus-Size Selfies Swarm Twitter after Protein World Campaign Fails

Remember that article we wrote about the Beach Body Ready advert by Protein World?

Well it’s sparked a bit of something else.

Plus-sized selfies!


Curvaceous women everywhere have been taking to Twitter to share their selfies and their words of encouragement to other plus-sized women. The campaign seemed to take off nearly overnight; a week or so after the original protein supplement ad got banned.

The ladies have been using the hashtag #PlusSizeAppreciation to share their images on social media. 

The hashtag is empowering for many women who haven’t felt brave enough to show off before. As far as I’m concerned, anything that encourages people to love themselves is more than amazing.
The words being shared are just as important. Some share their heart breaking stories, whilst others chose to speak about the importance of plus-size appreciation. Some just spread a few words of self-love.

I think it’s sad that we've got to this point. Yes, I agree, there’s a line between curvy and unhealthy that should be addressed. But that’s not the point. The point is that these women should not be made to feel paranoid because every advert, every movie, every music video, every model – is thin. And I’ll say it again, there’s a line between thin and unhealthy that should be addressed.

We live in a hyper sensitive world at the moment, especially when it comes to weight. Whatever we do or say about our bodies there will be some sort of debate.

I'm sure people are wondering if these women are seeking approval for the right reasons. If it is only about self-acceptance, then why does Twitter need to know about it? 

I disagree.

A trend like this could be seen by anyone and it could really help some people. I hope these women aren't doing this for more followers and a few thousand likes. Because it’s not about that. Things like this have the power to seriously change someone’s life.  

At the end of the day there are beautiful versions of every different body type but we don’t see that. A size 12 is pretty much considered plus size and the in thing at the moment is to have a body more built than most modern men. 

I am glad that the poster promoting weight loss was banned. I do think we have a body image problem. I do think it needs to chance and I do see why these women want to be visible in a world that is horrible to them and ignores them.

I don't think someone like Casey Batchelor who stuck up for the original advert has a leg to stand on. In her article in the mirror she renders herself pointless by saying that she works hard for her figure, before going on, in the same article, to talk casually about all her plastic surgery. 

Whatever Casey. 

People with bodies like yours clearly either pay for them or have all the time in the world to work on them. These women live in the real world. Whether they're naturally a size 8 or size 18, they shouldn't need to hate themselves, fight with themselves, push themselves and hurt themselves to be happy. The women who are sharing selfies are the real winners at the moment.

Take a look at some of these plus-sized selfies on Twitter. I'm not saying they'll change body image problems today, or even ever. But at least they're trying. Keep fighting ladies and love the body you're in. 


Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF

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Plus-Size Selfies Swarm Twitter after Protein World Campaign Fails Reviewed by Unknown on Sunday, May 10, 2015 Rating: 5

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