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KitKat Has a Temporary New Name: YouTube Break

Nestlé have rustled up a rather unusual relationship with Google to promote the new #mybreak feature on YouTube!

This new love affair between the chocolatey-wafer goodness of a KitKat and the internet giant Google has been a bit of a phenomenon. Never before have we seen a 99kcal snack pair up with a social network. 


Nestlé’s KitKat has gone under a temporary rebrand with Google and YouTube to feature their new name: “YouTube Break” on 600,000 lucky wrappers in the UK!


Whilst KitKat sponsor YouTube’s trending videos on mobile devices, YouTube cover their videos with KitKat ads for the (soon-to-be) hungry video watchers .

The companies have also released a video that explains how you can use your phones voice recognition to say “YouTube my break” and you’ll get the days most watched videos.

I tried it on my desktop computer and just got Un-Break My Heart music videos come up – not quite what I had in mind. But hey, for all the users with a decent phone and voice recognition software – this is perfect.

This is one smart partnership! What works better than pairing a chocolate who is famous for its break time slogan with a website that is famous for distracting people (whether it’s break time or not)? There is simply not a better duo out there.

But would you believe it, this isn’t brand new news! The partnership officially began back in 2013 when Google (papa bear of YouTube) named its mobile operating system ‘Android KitKat’. KitKat also published this name on 50 million KitKat wrappers around the world.

These two have the secret powers to be big, I mean, they're already pretty big, so ...

What I'm trying to say is, this is a very well thought through online marketing campaign which should benefit both companies enormously. For now, we will just have to wait and see if #mybreak kicks off.

Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF

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KitKat Has a Temporary New Name: YouTube Break Reviewed by Unknown on Thursday, May 14, 2015 Rating: 5

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