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Introducing McBeard: Fullscreen's Invaluable Acquisition

The global media company, Fullscreen, is one of the largest YouTube networks. They develop online creators and produce entertainment experiences across a variety of platforms.

Earlier this week Fullscreen acquired the social media content creator company that goes by the name "McBeard". The grand unveiling of the new talent was made on Monday morning before Fullscreen’s 2015 NewFront presentation.

source: fullscreen.com

The company also released a Snapchat of the deal, which included some happy faces and signatures, the caption saying “We agree. Let’s get to work.”

The team at McBeard are based in LA and already create some cool content for mega-brands like Coca-Cola and 20th Century Fox.

The acquisition for Fullscreen is apparently an attempt to strengthen their ability to develop full-service content programs for creators and brands including cross-platform storytelling, social asset creation and social media distribution.

Fullscreen already has 70,000 creators including some other big names like Grace Helbig, The Fine Brothers and Shane Dawson. The newest name on the block is Eva Gutowski who has made her name as a YouTube star with her show “MyLifeAsEva.”

The company have stated that they are excited about working with the McBeard team who have (according to Fullscreen) “mastered the art and science of creating social content that people love to engage with and share.”

It seems that the deal was set in stone by a shared vision between Fullscreen CCO Alec McNayr and McBeard chief executive Alan Beard. They say they both want social content that serves fans first.

On top of that, Fullscreen have a lot to offer and the McBeard team would be silly to turn down the opportunities that such a large set up can offer: “We’ve grown fast by assembling a team of social media enthusiasts who create branded content at scale, and Fullscreen’s rescoures will allow us to grow even faster” says Alan Beard.

When the internet first became a thing, I’m sure nobody considered that one day we would be paying people hundreds of thousands of pounds just to come up with different content to fill the pages we browse every day. But this crazy place we call Earth is always changing. The progression of the World Wide Web has been amazing and it is these creative opportunities that make it such a new and exciting realm of possibilities.

 Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF

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Introducing McBeard: Fullscreen's Invaluable Acquisition Reviewed by Unknown on Wednesday, May 06, 2015 Rating: 5

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