The Best of Earth Day 2015 on Social Media
I know, I know, it’s got a silly name, every day on Earth is
Earth day, in that it is an Earth day, the Earth has completed one full
revolution and come one 365th closer to hurtling around the sun
again. Putting that nitpick aside though, Earth Day is a great opportunity to
take stock of all the natural wonder around us, as well as raising
environmental awareness and promoting science.
As ever, social media is an ideal tool to get that message
out there and various sites, platforms and companies have rolled up this year
equipped with clever campaigns to help remind everyone just how amazing this
big floating rock of ours really is and how they can help keep it that way.
Earth Day Network
 |
| weddingmu.info |
It makes sense to begin with the source. The Earth Day
Network (who work through the official Earth Day site) are running a quiz which
challenges people to calculate their environmental footprint. You pick your
location and gradually, via a flash game, you answer questions about food
consumption, travel, the kind of products you buy and everything else you do
with a pronounced environmental effect. Based on those parameters you are given
a rating which you are invited to pledge to improve, and then encourage others
to do the same.
NASA
.jpg) |
| sunearthday.nasa.gov |
Being that they are availed of some of the most incredible
photographic technology in the world, some of it orbital, some of it
land-based, NASA have shared some pretty astonishing pictures in the past and
now they’re encouraging you to do the same. Under the #NoPlaceLikeHome hashtag,
they have been sharing incredible views on Earth from various angles and asking
everyone to upload images of their favourite places across the world. It’s
simple, but elegant.
Google
 |
| time.com |
Google were never not going to get their eye in with this
one. If you visit the home page today you’ll be treated to a revolving
impression of our home planet in place of the Os. If you click it you’ll be redirected
to a Buzzfeed-esque quiz inviting you to figure out which animal you would be
if you weren’t human. Apparently I’d be a woolly mammoth. I’m alright with
that. Once completed you have the option of sharing the result.
The National Grid
 |
| syracause.com |
Hashtag based sweepstakes are becoming more popular and it’s
hardly surprising considering how effective they have the potential to be. The
National Grid obviously recognise that because they’re asking their customers
to pledge ways to be more environmentally friendly under the #GridGoesGreen
banner. Participants are entered into a draw that will run consistently until
the end of June, with the chance of winning substantial energy price discounts,
whilst also working to help save the planet.
Levi Strauss
 |
| ecouterre.com |
This one actually kicked off on World Water Day, which
should give you an inkling of just what kind of campaign it is. The company is
encouraging people to take an online quiz which will determine their water
usage (mostly in terms of washing) and then, based on the results, pledge to
use less via social media. Clothes washing is one of the biggest causes of
water waste in the world, so it’s good to see such a big, influential company
making a point of raising awareness and calling for action.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
The Best of Earth Day 2015 on Social Media
Reviewed by Unknown
on
Wednesday, April 22, 2015
Rating:
Reviewed by Unknown
on
Wednesday, April 22, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.