Edinburgh Police Take to Twitter to Raise Awareness About Burglary… Using Lego
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This has to be one of the most inventive (and adorable) Twitter campaigns I think I’ve ever encountered, and it deals with a distinctly serious subject. Edinburgh West Police have started using their Twitter page to publish an episodic awareness campaign about ways to keep your home protected from burglary.
(1/2)Lock yer tools away n keep them oot o' view Having em on display makes it easy fur the housebreaking crew#OpRac pic.twitter.com/Z5PWdCwqjK
— EdinburghWestPolice (@EdinWestPolice) April 10, 2015
(2/2) Store them safely 'n' use a security device
And prevent them getting nicked n paying a hefty price. #OpRac pic.twitter.com/t05lozGybw
— EdinburghWestPolice (@EdinWestPolice) April 10, 2015
Each Tweet is formatted like a classic-form Scottish poem
and is accompanied with a photograph of a Lego diorama. Part of the reasoning
behind this is that Lego is pretty universally recognisable, but also because
it’s just a light-hearted, instantly memorable way of conveying information
that needs to be signal boosted. Supposedly Edinburgh has been dealing with a
slew of breaking-and-entering cases of late so this is probably a part of their
strategy to combat it, but the information conveyed is useful to any and
everyone.
(1/2) Keep yer hame safe when yer oot on the go
By usin` timers on lights 'n' even the radio #OpRac pic.twitter.com/SI7KckM33m
— EdinburghPolice (@EdinburghPolice) April 8, 2015
(2/2) Timers are cheap 'n' it takes seconds tae do
And it cuid prevent ye fae calling the boys in blue
#OpRac pic.twitter.com/ZR3U18ER17
— EdinburghPolice (@EdinburghPolice) April 8, 2015
This isn’t the first police force to catch the wider
attention due to social media savvyness. The Isles of Scilly police force
recently got a fair amount of attention for having an astonishingly wonderful
Facebook page. Amongst the highlights is a gripping story about a fried egg
mysteriously appearing at the scene of a shed burglary and the introduction of
their departmental crime fighting cat, Mowgli.
1/2 Staying in or goin oot?
Lock the windae's 'n' front door. #OpRac pic.twitter.com/o7Owk2KuTy
— EdinburghPolice (@EdinburghPolice) April 7, 2015
2/2 A simple step maybe
That'll prevent access tae them on the chore. #OpRac pic.twitter.com/jijL561xel
— EdinburghPolice (@EdinburghPolice) April 7, 2015
Along with the Lego campaign, the police force are running
local awareness seminars and just generally increasing personnel on patrol.
Other public services could learn a great deal from campaigns such as these, it
might seem silly but all the pertinent information is present and correct and
you aren’t likely to forget it in a hurry. Follow the department’s Twitter if
you want a little more constructive info in your feed (GET IT!?).
(1/2) Look how ye get access tae the back o' yer hame
If it's easy others wull dae the same #OpRac pic.twitter.com/1odDMOKcJm
— EdinburghPolice (@EdinburghPolice) April 9, 2015
(2/2) Restrict access tae the rear
And help prevent others fae choring yer gear
#OpRac pic.twitter.com/FWcWzXzaSs
— EdinburghPolice (@EdinburghPolice) April 9, 2015
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
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Edinburgh Police Take to Twitter to Raise Awareness About Burglary… Using Lego
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Monday, April 13, 2015
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Reviewed by Unknown
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Monday, April 13, 2015
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