Dove says #ChooseBeautiful
#ChooseBeautiful reveals 96% of women consider themselves average looking!
Dove's new social media campaign, #ChooseBeautiful, is a social experiment that is all about inspiring women to describe and see themselves as beautiful.
Dove made a video for their experiment which took place in
San Francisco, Shanghai, Delhi, London and Sao Paulo. The premise was simple; a
building was given two doorways. One door was labelled ‘Beautiful’ and the
other was marked as ‘Average.’ When women approached the building, they would
have to pick which door to go through.
today.com
I know, that if it had been me, I wouldn’t have even noticed
the signs. But let’s take my general obliviousness out of the picture for now
and think about what these doors represent.
It would be confrontational for any woman to have to pick in
an instant whether they think they’re average or beautiful. Particularly when they’re
totally unaware of any repercussions that might happen once they go through the
door. Many women approached the building alone, so lacked the support and thus
the majority of women picked the “average” side.
Some did hesitate, some didn’t think twice – “beautiful is
out of my reach,” says one woman.
Most of the women interviewed regretted their choice when
they went through the “average” door, saying they will question themselves for
weeks and if they could do it again, they would chose “beautiful” instead.
What is sad to watch is how embarrassed the faces of the
women who went through the “average” door are in comparison to the laughing and
smiling faces of the women who enter through the “beautiful” door.
The women that went through beautiful door look liberated, as
if going through that door has confirmed something they should have known all
along.
This campaign has been great, because if anything it just
proves that life is about choice ladies. The things that make us happy and sad
can be because of our own choices. So why ever choose the lesser option?
The very average door had the ability to make people feel beautiful. This just proves, beauty all starts with just saying it, the
confidence and belief will undoubtedly follow.
The only thing I was left wondering was what happened to all
the men who went through those doors that day?
I have a feeling that would be a very different video.
Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team. She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF
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Dove says #ChooseBeautiful
Reviewed by Unknown
on
Thursday, April 09, 2015
Rating:
Reviewed by Unknown
on
Thursday, April 09, 2015
Rating:
Unknown
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