Dolmio Claims Back Dinnertime
 |
| www.dolmio.co.uk |
With this in mind, they have started a new campaign in
an attempt to reclaim family dinner times from technology, by doing a Durex style
“Switch Off to Switch On” advert.
The video from Dolmio Australia was inspired by
recent research that proves 69% of Australian households have witnessed an
argument as a result of technology being used at the dinner table. The bratty
children in the video push their parents, won’t help set the table and are too
busy being mesmerized by their iPads and iPhones.
Dolmio introduce a pepper grinder to help, but not
an ordinary pepper grinder… the Pepper Hacker has a secret feature. With one
sharp twist, TVs, WiFi and mobile devices are shut down for 30 minutes, just
enough time for supper!
These Pepper Hackers were given to a few “frustrated
mothers” and then the families’ reactions were filmed in secret.
More tantrums ensued as the teenagers and children
(and sometimes husbands) couldn’t work what was wrong with their devices. But
then, as if by magic, peace is restored and the family came together, “because
when families disconnect, they connect,” says the campaign.
This is yet another guilt-tripping video that is
highlighting how we over-use technology. Although this video isn’t quite as
poignant as the Durex one, I stand by it; it holds a lot of truth.
If only they could give more mothers the actual Pepper
Hacker, instead of just sharing the video around, but alas that will have to do.
Watch the video online here:
https://www.youtube.com/watch?v=HUgv5MDF0cQ
Megan Herdson
Megan
is a country girl who moved to the city with some big dreams. She is
studying her MA in Creative Writing whilst also managing an American
Football Team. She loves her blog and wants nothing more than to have
her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF
Contact us on Twitter, on Facebook,
or leave your comments below. To find out about social media training
or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Dolmio Claims Back Dinnertime
Reviewed by Unknown
on
Monday, April 06, 2015
Rating:
Reviewed by Unknown
on
Monday, April 06, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.