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Curator: Twitter’s Answer to Storify

All in the Family


Twitter seem minded to take on all comers at the moment where integrated services are concerned. Not content with torpedoing video streaming service Meerkat in order to more easily push their own competitor, the micro-blogging sight have now unveiled Curator, a media outlet tool and a direct rival to Storify.

What it essentially does it to narrow searching criteria down using a set of very specific parameters like location, platform and word count.  The analytic capability is also improved via Curator, helping the media outlets it’s aimed at get ahead of the trend game. It also allows outlets to collect tweets of a specific type in order to build a kind of tableau. This is exactly what Storify does.

Storify has been running for around 5 years, it’s amassed numerous awards and enjoys a strong user base. It has a more general target audience than Curator seems to, but it has been popular with certain media organisations as well, particularly in terms of news and election coverage.

Curator might well be geared towards business applications at the moment, but could well start being used in a wider context. It’s also a lot more refined and variable than Storify, and because it’s in house, Curator directly accesses the Twitter fire hose.

The service is also readily compatible with Periscope, which will doubtlessly be mutually beneficial for promotion. It will probably ultimately be beneficial for things like charity campaigning and events coverage in the long run, but it’s sad to once again see a third-party service getting the short end of the stick as a result. People will probably continue to use Storify for some time yet, but the media outlet response to Curator will likely dictate where Twitter go with it moving forward and if they start promote it more generally, that is bound to change.

Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

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Curator: Twitter’s Answer to Storify Reviewed by Unknown on Monday, April 06, 2015 Rating: 5
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