Curator: Twitter’s Answer to Storify
All in the Family
 |
| techcrunch.com |
Twitter seem minded to take on all comers at the moment
where integrated services are concerned. Not content with torpedoing video
streaming service Meerkat in order to more easily push their own competitor,
the micro-blogging sight have now unveiled Curator, a media outlet tool and a
direct rival to Storify.
What it essentially does it to narrow searching criteria
down using a set of very specific parameters like location, platform and word
count. The analytic capability is also
improved via Curator, helping the media outlets it’s aimed at get ahead of the
trend game. It also allows outlets to collect tweets of a specific type in
order to build a kind of tableau. This is exactly what Storify does.
Storify has been running for around 5 years, it’s amassed
numerous awards and enjoys a strong user base. It has a more general target
audience than Curator seems to, but it has been popular with certain media
organisations as well, particularly in terms of news and election coverage.
Curator might well be geared towards business applications
at the moment, but could well start being used in a wider context. It’s also a
lot more refined and variable than Storify, and because it’s in house, Curator
directly accesses the Twitter fire hose.
The service is also readily compatible with Periscope, which
will doubtlessly be mutually beneficial for promotion. It will probably ultimately
be beneficial for things like charity campaigning and events coverage in the
long run, but it’s sad to once again see a third-party service getting the short
end of the stick as a result. People will probably continue to use Storify for
some time yet, but the media outlet response to Curator will likely dictate
where Twitter go with it moving forward and if they start promote it more
generally, that is bound to change.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Curator: Twitter’s Answer to Storify
Reviewed by Unknown
on
Monday, April 06, 2015
Rating:
Reviewed by Unknown
on
Monday, April 06, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.