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Facebook Unveil First UK TV Ad

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Facebook is looking to increase its advertising foothold in the UK, starting with a brand new TV advert promoting the site, but also seemingly just promoting friendship in general. The ad depicts a whole spectrum of different events in people’s lives, ranging from joyful to romantic to frightening, with the value of friendship being the prevailing theme. 

The piece ends with the instantly recognizable ‘F’ logo fading in with a white background. No address, no name, just the logo, exemplifying just how massive Facebook has become.

The ad has been floating around online for a little over a week, as well as appearing during a UEFA Champion’s League game. In addition to this, outdoor ads have been placed in Oxford Street station and are likely to start popping up elsewhere before too long.

The campaign has been spearheaded by Scott Trattner, executive creative director of The Factory, Facebook’s internal creative team. Trattner previously worked for a media agency tied to Apple, which would go some way to explaining the soft-focus, stripped down, Apple-like veneer of this ad and the campaign it belongs to.

A few other ads under this umbrella have been circulating in the US for quite some time and with Mark Zuckerberg making no secret of his intent to spread Facebook’s influence to the farthest corners of the planet, expect to see it popping up in more countries as time goes by. In fact, this series is stylistically similar to the ads Facebook have been running for Internet.org, which emphasize the importance of bringing the internet to the parts of the world which have yet to properly implement it.

The jury’s out on whether or not Facebook actually need televised advertising, but to me this feels less like a reach to pull more potential users in and more a celebration of the site’s success and an affirmation of its ethos. 

Zuckerberg wants everyone to know that Facebook stands for connectivity and that it’s synonymous with friendship now, more than a website. Make of that what you will, but you have to admire just how far the site has come in the past 11 years. 

Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

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Facebook Unveil First UK TV Ad Reviewed by Unknown on Thursday, February 26, 2015 Rating: 5
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