Facebook Unveil First UK TV Ad
Our Friends |
| businessinsider.com |
Facebook is looking to increase its advertising foothold in the UK, starting with a brand new TV advert promoting the site, but also seemingly just promoting friendship in general. The ad depicts a whole spectrum of different events in people’s lives, ranging from joyful to romantic to frightening, with the value of friendship being the prevailing theme.
The piece
ends with the instantly recognizable ‘F’ logo fading in with a white
background. No address, no name, just the logo, exemplifying just how massive
Facebook has become.
The ad has been floating around online for a little over a
week, as well as appearing during a UEFA Champion’s League game. In addition to
this, outdoor ads have been placed in Oxford Street station and are likely to
start popping up elsewhere before too long.
The campaign has been spearheaded by Scott Trattner,
executive creative director of The Factory, Facebook’s internal creative team.
Trattner previously worked for a media agency tied to Apple, which would go
some way to explaining the soft-focus, stripped down, Apple-like veneer of this
ad and the campaign it belongs to.
A few other ads under this umbrella have been circulating in
the US for quite some time and with Mark Zuckerberg making no secret of his
intent to spread Facebook’s influence to the farthest corners of the planet,
expect to see it popping up in more countries as time goes by. In fact, this
series is stylistically similar to the ads Facebook have been running for
Internet.org, which emphasize the importance of bringing the internet to the
parts of the world which have yet to properly implement it.
The jury’s out on whether or not Facebook actually need
televised advertising, but to me this feels less like a reach to pull more
potential users in and more a celebration of the site’s success and an
affirmation of its ethos.
Zuckerberg wants everyone to know that Facebook
stands for connectivity and that it’s synonymous with friendship now, more than
a website. Make of that what you will, but you have to admire just how far the
site has come in the past 11 years.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info http://socialmediacambridge.co.uk/.
Facebook Unveil First UK TV Ad
Reviewed by Unknown
on
Thursday, February 26, 2015
Rating:
Reviewed by Unknown
on
Thursday, February 26, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.