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Facebook Cracks Down On ‘Click-Bait’ Posts


If, like many Facebook users, you've gotten sick of misleading or vague headlines like the one I just used then good news is on the way.

In a recent statement Facebook officials announced the company’s plans to try and eradicate such posts from clogging up your news feed. By analysing data such as the number of clicks that are converted to likes and comments, and how long the average user spends looking at these sites and articles, Facebook’s new algorithms will pick out the ‘click-bait’ and assign it lower priority on your feed.

Facebook defines ‘click-bait’ as:
“When a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see.”               

As well as tackling the issue directly by altering the offending posts priority, Facebook will also pick out the links in proper link format and raise their priority in order to make them more visible on your news feed. According to Facebook, links in the correct format tend to attract twice the number of clicks compared to those embedded in photo captions, as people like to be provided with extra information to help them decide if the link is interesting or even relevant to them. An example of the link format is provided below.
                                           Link Format                                  Photo Caption

The hope is that these two new systems used in conjunction will help to hide the ‘spammy’ links, making more space for posts from your friends and updates you are actually interested in.

Facebook warns that companies or pages that constantly use ‘click-bait’ articles to lure readers onto sites that they spend little or no time viewing will see a noticeable decrease in their distribution in the next few months after the updates land.

So, with a little bit of luck, nonsense or zero-substance articles flooding your news feed could become a thing of the past. I won’t be holding my breath however…           

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working part time as a content writer, he hopes to one day drop that 'aspiring' prefix. Follow him @SamAtSMF

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Facebook Cracks Down On ‘Click-Bait’ Posts Reviewed by Unknown on Monday, December 22, 2014 Rating: 5
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