Facebook Is Simplifying Facebook Ads
On Thursday, Facebook announced that the Facebook ads experience for marketers was being simplified and streamlined, making it easier for businesses to identify which ad products will help them the best achieve their intended goals.
Facebook has been gathering feedback from advertisers over the past year, figuring out what adverts work best for which advertisers. However, Facebook has now realised that by creating so many ad units, 27 in all, they have created some products which accomplish the same goals as others, hence making them obsolete.
Facebook plans to get rid of over half of the 27 current ad models, streamlining the advertising process for marketers. In the announcement post, Facebook employee Fidji Simo reveals what the proposed changes to the ads experience will eventually achieve:
When we work with a marketer, we always start with their business goals, and we are going to do the same thing with our ad products. Our vision is that over time, an advertiser can come to Facebook and tell us what they are trying to achieve, and our ads tools will automatically suggest the right combination of products to help them achieve it.Simo also mentions some of the streamlining process’ early casualties: Facebook will remove the Questions product for Pages, as advertisers can simply ask a question instead; the Offer page post will also be removed as a marketing option, because advertisers are using Page post link ads and achieving the same results to a greater efficacy. These two changes will come into effect in July.
In Autumn, Facebook is updating page post photo ads so that they contain social context (“John Smith liked company’s post” or “Jane White commented on company’s post”), meaning advertisers won’t have to purchase sponsored stories as well to get the benefits of this type of effective word-of-mouth marketing.
The soonest changes will occur later this month: Facebook will reduce the number of ad formats so that advertising is more consistent across the site, making “the ad creation process much simpler for advertisers”.
In the coming weeks and months, marketers will start to see these streamlined changes to our ads solutions. We think these updates will make it easier for them to do what they do best: reach the right groups of people with the right message and drive the results they care most about.The proposed changes will mostly likely help small businesses by simplifying and streamlining the ad creation process, and saving them time and money. However, if Facebook achieve the vision they have for Facebook ads, all businesses could benefit.
What do you think of Facebook’s proposed changes to ads?
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Will Sigsworth
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Facebook Is Simplifying Facebook Ads
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