Promote Mode - Twitter’s Subscription-based Automated Marketing Engine
Described by the company as “your always-on promotion engine”,
Twitter’s ‘Promote Mode’ offers users an automated brand marketing tool that continually
promotes your tweets, profile and larger brand for a flat fee of $99 (USD) per
month. Promote Mode has been available for a good few months now, so we thought
it was about time we had a look at what this engine offers in terms of bang for
your buck.
According to Twitter, Promote Mode can help its users to reach
up to 30,000 additional people and add an average of 30 new followers each
month, though of course results may vary. That’s not bad if you’re just
starting out, but such figures will hardly go noticed by larger accounts and
operations. With no option to spend more in order to scale up the audience to
which your tweets and ads are promoted, this may turn off many larger business
to which the engine’s ease-of-use may have appealed.
This ease-of-use is another major selling point of the engine;
though it’s not necessarily as effortless and risk free as Twitter would have
you believe. Firstly the targeting options are far from all-encompassing with
many fairly prominent fields of business left off the list entirely.
Additionally given the fact that the promoted tweets are selected automatically
with no intervention from yourself outside of the initial setting of rather
loose parameters, there’s every chance the system could slip up and promote
something posted in error or that wasn’t necessarily meant for your larger
audience. You could argue that care should be taken not to post anything
publicly which you are not happy for the world to see, but systems such as the
one used here have a history of promoting some rather untoward content.
Promote Mode does have the potential to be a useful tool for
smaller accounts seeking growth - if used with due care - and is comparable in performance
to Facebook ads of a similar cost; however as the company scales so too should
your marketing efforts, and Promote Mode simply fails to offer that capability.
In the long run, setting up ads for yourself will be better and achieve better results
if done well, but Promote Mode still has a purpose in helping smaller ventures
get off the ground.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
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Promote Mode - Twitter’s Subscription-based Automated Marketing Engine
Reviewed by Unknown
on
Monday, July 02, 2018
Rating:
Reviewed by Unknown
on
Monday, July 02, 2018
Rating:
Unknown
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Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
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