Instagram Enable Shopping via Stories
Nowadays ease-of-use is a major selling point for any social
media platform, not just for the user but also any potential advertisers. An
advert without a link will see much less success than one which allows direct
shopping at the click of a button, or the tap of a screen. Instagram obviously
recognise this fact, as they announced earlier this week that users will now be able to shop directly from
Instagram’s Stories.
Instagram’s announcement read, “Instagram isn’t just a place
of inspiration, it’s also a place of action, and we know that inspiration can
come from anywhere. On Instagram Stories, when you see a sticker with a
shopping bag icon tap on it to see more details about that product.
“From Adidas and Aritzia to Louis Vuitton, people have been
able to shop from their favourite brands around the world, and now you can shop
these businesses in Instagram Stories.”
The move makes sense for a platform like Instagram, which is
heavily populated by fashion bloggers, makeup tutorials and influencers from a
wide variety of fields. The Stories of many better-known Instagram stars are
basically ongoing adverts anyway, so allowing the user to easily buy any
advertised products does seem like a logical step.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
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Instagram Enable Shopping via Stories
Reviewed by Unknown
on
Thursday, June 14, 2018
Rating:
Reviewed by Unknown
on
Thursday, June 14, 2018
Rating:
Unknown
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Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.