Facebook Bring Gamification to Video Platform, Allowing for User-made Gameshows
Video in general is a fairly passive form of media,
particularly in its more traditional form. With the rise of social media an
opportunity has arisen however to change this, making video a more
participatory and community-centric activity. This is the view held by those
over at Facebook, who announced this week a flurry of brand new features designed to make video on the
Facebook platform far more interactive.
In an official post announcing the new features, Facebook
said, “Talk shows have historically used studio audiences to create
interactivity, but imagine if the entire viewing audience could participate in
the content together. Videos become more meaningful when people are active
participants in the stories, and as viewing habits evolve, we want to enable
content that's two-way.
“Today, we're announcing new ways for creators and
publishers to create interactive videos. We're starting with polling for
both Live and on demand videos, as well as gamification for Live. With
these tools, our partners can add a range of new interactive features to videos
such as: polls, quiz questions, challenges, and more. These can all be used
within an individual video or to create a standalone game show. We're giving
creators a blank canvas to allow them to do what they do best - create! - and
we can't wait to see how they innovate.”
TechCrunch reports that early partners of the gameshow
launch include Fresno’s ‘What’s In The Box’ and Buzzfeed News’ ‘Outside Your
Bubble’. If the features prove successful, and I see no reason for them not to,
you can expect partners and standalone creators to flock to this newly
available form of interactive video.
The company are also testing a feature whereby participants
can actually win a cash prize by participating in these gameshows, facilitated
via a partnership with Confetti by INSIDER.
Sam
is an aspiring novelist with a passion for fantasy and crime thrillers.
Currently working as Editor of Social Songbird, he hopes to one day drop that
'aspiring' prefix. Follow him @Songbird_Sam
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Facebook Bring Gamification to Video Platform, Allowing for User-made Gameshows
Reviewed by Unknown
on
Wednesday, June 20, 2018
Rating:
Reviewed by Unknown
on
Wednesday, June 20, 2018
Rating:
Unknown
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