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YouTube Faces Creator Backlash for Reshuffling Subscription Feeds in Non-chronological Order

Since February of this year YouTube has been testing a new approach to sorting content within subscription feeds, switching from a chronologically ordered feed to a ‘personalised’ feed determined by an algorithm. The test has been ticking along quietly behind the scenes largely unnoticed for months, but as the reordered feed begins to roll out to an increasing number of users and creators, the complaints have begun rolling in.

The uproar began with a single complaint regarding the reshuffled subscription feed, which the YouTube team chose to address publicly by tweeting, “We find that some viewers are able to more easily find the videos they want to watch when we order the subs feed in a personalized order vs always showing most recent video first.” With the issue now made public a number of well-known creators and YouTube personalities began to share their own opinions of the ongoing test, and the response was overwhelmingly negative.

Colleen Ballinger, the creator behind the popular YouTube channel Miranda Sings, expressed her concern via tweet. “I don’t see a single positive response to this announcement,” she asserted. “Please reconsider. This will really hurt your content creators!!!!”

Other creators to join Ms Ballinger in publicly expressing their dislike of the newly ordered feed include video game vlogger Seán McLoughlin (better known as Jacksepticeye), and Grace Helbig, known for her comedic content.

When approached by Variety for more information on the subject, a YouTube representative responded, “With more videos coming to YouTube every minute we’re always experimenting with ways to help people more easily find, watch and share the videos that matter most to them.

“This is one of many small experiments we run all the time on YouTube. We use both quantitative data as well as user and creator feedback to make decisions on which features to launch.”

Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working as Editor of Social Songbird, he hopes to one day drop that 'aspiring' prefix. Follow him @Songbird_Sam

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YouTube Faces Creator Backlash for Reshuffling Subscription Feeds in Non-chronological Order Reviewed by Unknown on Tuesday, May 29, 2018 Rating: 5

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