New Ways of Interacting in the Digital World
What is the first
thing you do when you wake up in the morning? For many it’s a rather simple
routine; grab a cup of coffee, flick through the newspaper, and perhaps catch
up with friends and acquaintances on one of many social networks.
Social networks are
the source of many a relationship in the digital age. This is true of both personal
and business relationships, and as such not only you should think about
marketing products in a traditional way, you should also think about how you
may be able to capitalise on the various new kinds of networks that allow us to
interact with our target audience.
Yummy Pets, for an example is the name of the social network for pets - this network was created
in 2012 and has already been launched internationally. It is said that one-in-ten
pets in the UK already has a presence on social networks, with Yummy Pets joining
the ranks of other social networks of a similar nature including PetBook and
MySocialPet. The interesting thing about all this is the clear advantages that
relationship offers us here; specifically the ability to reach a public with
different interests and a different sensibility.
Networks become more
specialised places every day and you have to be aware of this. We can also find
networks for gamers, for moviegoers, for music lovers, etc. Each of them
represents a different demographic universe of varied needs. The important
thing is to get to know this audience and find out what we can offer, and
course how to most-effectively reach them.
Recommended:
Recommended:
5 Things to Look For In A Social Networking Site
The sensitivity of
each demographic is different, as is their behaviour. Each group shows a distinct
code of ethics and conduct, and can each hold drastically different views on
matters such as what exactly constitutes ‘politically correct’. The necessary
groundwork is no easy task at first, but after proper investigation, we assure
you that the results will be excellent.
Our individual
interests can affect us in a profound way, rendering us sensitive to a certain
kind of content. In much the same manner, we will also go out of our way to
protect products, content, and ideals. Studying such behaviours from a marketing
standpoint can often be the difference that helps us reach our business goals. To
give an example, if I want to reach people who love Anime and Manga (Japanese
cartoons and comics), I cannot take the idea of cosplay (people who dress up as
their favourite characters from anime or other media) too lightly, or make it
the subject of joke or ridicule. In other words, the important thing about all of
this is to know your audience and what is important to them. If this is
achieved, little by little we will make our way into the commercial market and
above all into the hearts of our consumers.
In summary, the important thing is to get to know your audience; learn their likes, dislikes
and various intricacies and only then interact with these new markets.
Luis Del Prado - Contributor
Luis
is a scriptwriter, teacher and journalist for newspapers and magazines in Lima,
Peru.
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New Ways of Interacting in the Digital World
Reviewed by Unknown
on
Thursday, April 19, 2018
Rating:
Reviewed by Unknown
on
Thursday, April 19, 2018
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
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