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Cision's 2018 State of the Media Report Reveals Rising Anxiety Amidst Journalism’s Fake News Battle


Cision, a leading global provider of earned media software and public relations services, today released the results of their 2018 State of the Media Report. The global survey of 1,355 journalists reveals the biggest trends and challenges facing journalists today against a backdrop of increasingly volatile political and social public opinion, and provides some rather interesting insights in the process.

Key findings from the study include:
  • 56% of global respondents said fake news is making readers more sceptical about the content they read than ever before
  • 71% said they thought the public had lost trust. However, this is an improvement on last year, as this figure saw a 20% decrease from 91% in last year’s survey
  • 75% globally said ensuring content is 100% accurate is most important to their organisation - more so than being first to publish a story
  • 34% of media believe updated social media algorithms will be the most impactful technology on their profession while 21% cited AI and machine learning on the back-end
Cision CEO Kevin Akeroyd commented, “It’s been both an extraordinary and challenging year for journalism - with the constant accusations of fake news and anti-media sentiment coming from many of the world’s politicians and a seemingly overwhelming supply of competing content, the profession has never been under such stressful times.

“As tested as the industry has been,” he continued, “it’s both surprising and hopeful that this year’s findings show signs that many in the industry feel that the public is slowly but surely supporting mainstay journalistic institutions again. In order to continue this positive momentum, brands and journalists must work together to tell engaging, credible and accurate stories that will resonate with the public and continue to help regain trust.”

The annually conducted report features findings and responses from a pool of 1,355 journalists and influencers, with the aim of tracking their evolving perception of the media and communications industries. Cision’s annual report highlights the key issues facing journalists today in the hope of helping communications and PR professionals drive better media engagement and results.

Click here to read the Cision 2018 State of the Media Report in full.



Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working as Editor of Social Songbird, he hopes to one day drop that 'aspiring' prefix. Follow him @Songbird_Sam

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Cision's 2018 State of the Media Report Reveals Rising Anxiety Amidst Journalism’s Fake News Battle Reviewed by Sam Bonson on Tuesday, April 24, 2018 Rating: 5
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