Latest News

latest

Facebook Have Introduced a Slew of New Features to Messenger Video Chat

Facebook
Facebook are setting their crosshairs on the younger demographic with the latest update to Messenger. The focus of the update was almost entirely on video chat as they attempt to bring it back into contention with the ever-expanding pool of dedicated video chat apps vying for the attention of the youth market.

Included in the update are filters, augmented reality masks and reactions. Starting from the top, the filters enable users to change the colour palette and lighting of the video feed. The masks, meanwhile, behave in the same way the ones on Snapchat do, overlaying the video feed with various animations which change according to how you move, this can vary from graphics which change the shape of your face to cascading objects like stars and bubbles.

The reactions are tethered to the reaction emojis that you see on the standard Facebook platform; selecting one of them brings up a set of custom filters which correspond to that particular emotion. Basically, they grant you a more visually interesting way than just using a standard emoji. It's a nice addition, but it's hard not to point out that however sophisticated it is, this is video chat we're talking about, and most people are availed of a face. Those are quite good for reacting with.

Finally, there's now dedicated screenshot button so that you don't have to use your phone's in-built screenshot tool if you want to save images of a video chat. Smaller but more practical changes like this tend to be the ones that get the best response, and Messenger has already been criticised by some for being too cluttered.

That being said, it's the teen audience that Facebook are trying to lure in here, and fun features like this are a proven winner among the younger crowd. There are plenty of stripped down, function over form video chat services out there, Facebook have nothing to gain from sticking to that blueprint. The risk of annoying those who already found the app too confusing is certainly present, but Facebook have historically struggled to appeal to teenagers, so a few annoyed old schoolers in favour of a better rep among the fidget spinning demographic probably won't bother them much.


Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum

Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Facebook Have Introduced a Slew of New Features to Messenger Video Chat Reviewed by Callum Davies on Wednesday, June 28, 2017 Rating: 5

No comments:

All Rights Reserved by Social Songbird © 2010 - 2016
Powered By Blogger

Contact Form

Name

Email *

Message *

Powered by Blogger.