Twitter Stock Market Outlook is Finally Improving
Yesterday morning, Twitter's share value jumped by 8.3%, after going up by 14% in pre-market trading. Interestingly enough, this comes directly following their announcement that their first quarter earnings were actually lower than last year's, dropping from $595 million to $548 million. That's not great, but $548 million is still higher than a lot of the earlier estimated, which is probably part of the reason why their stock value is going up.
Alongside this, their monthly active user count has actually risen by around 6%, part of the largest quarterly increase in user growth rate in more than two years - 9 million users in three months. While the revenue and advertising figures aren't great, the rise in user registration and engagement is very encouraging - it shows that Twitter are not only succeeding in keeping the platform relevant, they're excelling at it.
Twitter themselves have taken a more modest view. According to them, the main reason why more users are getting involved is because there's been more to talk about in the news. As far as the revenue goes, they (Dorsey in particular) claim that a lot of the developments being made in the next year will serve to pick up business and allow advertisers more creative freedom on the platform.
If Twitter stay on track, they'll be profitable by the end of the year, but they've already had to do some fairly major restructuring to stay on target. While doing that, they've also been developing new ways to take advantage of live streaming and other video formats, and focused more time and energy on retaining their crown as the best source for news, current events discussion and, in particular, customer service.
At the moment, Twitter are only holding 1% of the digital market, compared to Facebook's 31.7%, It's not a fight they can win, but they're on track to start doing better. What Twitter are doing well is finding niches in advertising which are better suited to their platform and taking advantage of them. By the time the first quarterly earnings report rolls around again in 2018, we could be looking at a very different Twitter.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Twitter Stock Market Outlook is Finally Improving Reviewed by Callum Davies on Monday, May 01, 2017 Rating: