Soon You'll be Able to Stream Competitive CrossFit on Facebook
|The WOD Life Blog|
From today (May 19th) onwards, you'll be able to stream somewhere in the region of 40 different live shows through the rest of the year, covering everything from competitions to behind-the-scenes coverage to discussion panels. During the busier stretches this will mean that Facebook will be broadcasting eight hours of CrossFit content a day. One of the proposed shows is also called 'Frenemy Friday', I just felt like I should point that out.
This is less about Facebook branching out and more about CrossFit updating their broadcasting regimen, as some of the events will be available to stream on YouTube as well, but in any case it's a good example of how far live-streaming is reaching. The audience for powerlifting tournaments is, at best, niche, but it's far easier to lock in a niche audience online than it is on TV. What CrossFit are doing is taking advantage of some prime real estate, and they certainly won't be the last.
As far as Facebook are concerned, any audience expansion is advantageous - the more people they bring in, the broader the spread of sports fans they'll have on the platform, making it progressively easier to secure new contracts. Money isn't really an issue for Facebook, their main concern is proving that they can put up encouraging, consistent viewer numbers. A patchwork of small, dedicated audiences is the easiest way to do this.
Facebook actually paid CrossFit directly for the rights to this programming, and there's no word yet on exactly how they're going to be drawing revenue from it, so this may well indeed just be a carrot to draw other networks and promoters in. In any case, it's a canny move, and a significant step in widening Facebook's broadcasting appeal.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Soon You'll be Able to Stream Competitive CrossFit on Facebook Reviewed by Callum Davies on Friday, May 19, 2017 Rating: