Pinterest Launches 'Tried It' Button: Gaffa Tape Boom Anticipated
In terms of the user experience, it gives people who upload content to the site another way to interact with content. Rather than just giving something a Re-Pin or Like, hitting the 'Tried it' button means greater scope to write a specific type of comment: a review, instead of your average two cents. What's more, it will probably give reviewers and bloggers more scope to boost their online presence: they can now post mini-reviews on Pinterest, and have a dedicated review board on their profiles, which could perhaps act as go-betweens for fuller ones on their own platforms.
However, aside from the user experience, perhaps the most important implication of this feature's roll-out is, as Katherine Jugler explained in an official blog post, the new potential it offers businesses to 'grow and develop.' There are various reasons for this.
For one, allowing customers to tell businesses what they're buying, using and doing counts as more precise, extensive feedback than would otherwise be available from the existing checkmarks. It also happens directly through the site, which means customers can review products and services from the comfort of their social sphere, rather than having to approach the business' website itself.
But, more significantly, this will probably serve as another way in which businesses can gather data and build profiles on social media users: working out what we think, do, and like through information available online - made easier now by a new section on our profile pages explicitly detailing what things we've used, what we thought of them, and whether we're a "creative type" who suggests how certain products could have been improved. Oh, and it's all in one place.
So, maybe the 'Tried' checkmark means power to the people; or perhaps it signals the continued encroachment of corporate capital into our lives? Maybe both. Or neither! Leave a comment below and have your say, dear reader...
James has a Bachelor’s degree in History and wrote his dissertation on beef and protest. His heroes list ranges from Adele to Noam Chomsky: inspirations he’ll be invoking next year when he begins a Master’s degree in London. Follow him @Songbird_James
Pinterest Launches 'Tried It' Button: Gaffa Tape Boom Anticipated Reviewed by James Stannard on Wednesday, November 16, 2016 Rating: