Thanks to One Facebook Rant, Sainsbury's Vegan Cheese is Now Called 'Gary'
Earlier this week, Sainsbury's unveiled a new vegan cheese, made from coconut extract. Cue an unidentified Facebook user, who went on an epic, decidedly ridiculous rant about the very nature and history of cheese, and how appalling it was that the supermarket could have ever applied the name to something which isn't actually cheese.
Partway through the rant, she suggests that they should have called it "Gary or something", but I doubt she was expecting that to be the part that really resonated with the Sainsbury's staff. At first, it was just vegans who started posting images of their Gary-based meals, but then Sainsbury's actually posted an image of the same product with the name changed.
As a result, many people are now talking about trying Gary, despite not actually being vegan, so if this woman's aim was to disparage vegan dairy alternatives, she's done a pretty awful job. Maybe she actually works for the company, and this was all an elaborate ploy to further promote the product. Part of me hopes that's the case, you could almost make a movie about such a vast, cheese-like conspiracy.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
Thanks to One Facebook Rant, Sainsbury's Vegan Cheese is Now Called 'Gary' Reviewed by Callum Davies on Thursday, October 06, 2016 Rating: