NFL Teams Struggle to Take the New Social Media Regulations Seriously
Last week the Carolina Panthers tweeted about a pass from Derek Anderson to Kelvin Benjamin with "AndersonToBenjamin.gif". Although the tweet was later deleted, the sentiment was clear. During last Sunday's games, both the Cleveland Browns and the Philadelphia Eagles tweeted 'highlight' GIFs using toys and stop-motion animation.
It's hard not to take their side, given that teams who post game highlights on their channels could be faced with a $25,000, $50,000 or even $100,000 fine. On the bright side, it seems to have given the teams' social media departments a new spark of inspiration to draw from - 'how do we post highlights without actually posting them?'
TOUCHDOWN BROWNS! pic.twitter.com/RjRt9DVlpB— Cleveland Browns (@Browns) October 16, 2016
The reason the NFL are doing this relates to their digital strategy outline, and the fact that they're signing a lot of lucrative deals with social media platforms for promotion. For this reason, they would rather that all the in-game content was coming from their channels. From their point of view, teams posting similar content is just going to hurt their figures.
Put that way, you can understand why they would want to limit team posting during games, but extending it all the way to GIFs is the part which is causing teams to bite back. There has to be some level of compromise, and as much as the NFL are well within their rights to want game day content to go through their channels, the individual teams and players deserve a little bit of wiggle room.
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum
NFL Teams Struggle to Take the New Social Media Regulations Seriously Reviewed by Callum Davies on Friday, October 21, 2016 Rating: