Live Streaming is the Future - Facebook Live Pushed to the Masses
Live streaming has become a way for brands to show off unique engagement, related art, or broadcast regular morning shows breaking the parameters of traditionalism. However, apart from that, the ordinary Facebook user has expressed apprehension towards using Live to personally stream. Internal research has proven that. To counter this stigma, the ads for this campaign have been shot using Facebook Live from phones to appear as organic as possible.
|Facebook Live Map (img src: facebooklive.nl)|
Created by in-house ad agency The Factory, the ads released Monday are but the first stage of Facebook's campaign. Part one is aimed at spreading awareness.
Part two, slatted to drop 7 Nov., is a tutorial phase which will walk people through streaming. Vice President of Consumer and Brand Marketing Rebecca Van Dyck said to Adweek that this part of the campaign will be "a little more educational - the ads are a fun guide for how to go Live. It's the same aesthetic, but in many cases very site-specific. For example, we have one on a billboard in Times Square that literally says, 'How to Go Live in Times Square.'"
|Business Insider UK|
The fun of the internet and social platforms in general is the lack of seriousness... or at least seriousness softened by little expressive faces. Facebook has bottled this fun and distributed it in the form of reaction emojis. During Live events, viewers can contribute with reaction emojis which bounce around the video.
Facebook is far from the first platform to venture into live territory. Twitch.tv has cornered the market on live streaming, broadcasting gamers and their games to ravenous fans since 2011. It wasn't until 2014 that Amazon acquired Twitch, once it had proven itself to be more than a passing fad. Steadily, this form of entertainment has cropped up in different applications. From communicating in (nearly) real-time on Snapchat to watching the presidential debate on YouTube's Live streaming section to exploring the world through the lens of Twitter's live-streaming app Periscope, live communication and broadcasting is the wave of the future.
Jacqui Litvan, wielding a bachelor's degree in English, strives to create a world of fantasy amidst the ever-changing landscape of military life. Attempting to become a writer, she fuels herself with coffee (working as a barista) and music (spending free time as a raver). Follow her @Songbird_Jacqui
Live Streaming is the Future - Facebook Live Pushed to the Masses Reviewed by Jacqueline Litvan on Tuesday, October 25, 2016 Rating: