Pantone Colour Guide Now Caters to New Designers
On each sheet, one would find various shades of the same colour, from dark to light. Identifying colours using Pantone's standardized system made manufacturing much easier as it meant things would stay consistent regardless of location or communication. It became widely-known as the Pantone Colour Matching System.
For established customers, at least one Pantone Colour Guide is an essential purchase, one that any reputable designer will have with them during a consult. However, for fresh designers (young or new to the scene), shelling out anywhere from $100-$800 for a swatch is simply not reasonable. It is a big ticket item, one that will need to be replaced in about a year. If an old edition is used, keep in mind that the ink fades over time and, depending on the kind of paper used (coated, uncoated, or matte), it can cause color variance with age.
Suffice it to say, the whole idea of a paper fan of colours are a bit outdated. Pantone has found a way to stay relevant and keep their track record of reliability. With outside help from agency Rokkan Los Angeles, Pantone Studio is the next new app for phone-dependent designers.
One such tool is the ability to capture a colour found in the real world and translate it into Pantone terminology, - RGB, CMYK, and Hex - thereby creating a categorical colour and palette. Once your special Pantone colour or palette is created, it can then be uploaded into the Adobe Digital Cloud and Photoshop. This revolutionises the way colour can be translated into design, regardless of field.
With the input of 2,000 designers from various fields, mostly Millennials, the Studio app aims to fill the hole in the design world. According to Nicholas Bazarian, Pantone Studio project manager, the app is "all about making it easy and accessible for designers to learn."
Currently, the app is only available for iOS users, although Pantone has future plans to make it available across other platforms. Ideally, in order to become digital, Pantone hopes to become a software developer.
Jacqui Litvan, wielding a bachelor's degree in English, strives to create a world of fantasy amidst the ever-changing landscape of military life. Attempting to become a writer, she fuels herself with coffee (working as a barista) and music (spending free time as a raver). Follow her @Songbird_Jacqui
Pantone Colour Guide Now Caters to New Designers Reviewed by Jacqueline Litvan on Monday, August 08, 2016 Rating: