Baileys Creating Instagram-Based Soap Opera #WhenCoffeeMetBaileys
Starring Coffee Pot, the series will feature "his game of subterfuge as he strays from his lifelong partner Milk and discovers the delights of Baileys", and will release in eight parts over a two-week period according to Creativity. In collaboration with Mother, a London-based ad agency, each segment of the soap will appear on feeds of @baileysofficial followers in Great Britain. Taking advantage of Instagram's new carousel video feature, available to advertisers since May, the episodes will play in sequential order without interruption.
On 7 June, the first episode was set to release. Currently, however, the only new content posted is another advert for the comedic soap.
In an attempt to harness the European market, Diageo, owner and producer of Baileys and other alcoholic brands, launched this campaign to relentlessly push the marriage of coffee and Baileys. The image overhaul should, hopefully, make the liquor into a regular purchase instead of being solely a Christmas affair. Keep refreshing their Instagram page. Maybe we'll get to see some lewd acts conspiring.
Jacqui Litvan, wielding a bachelor's degree in English, strives to create a world of fantasy amidst the ever-changing landscape of military life. Attempting to become a writer, she fuels herself with coffee (working as a barista) and music (spending free time as a raver). Follow her @Songbird_Jacqui
Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
Baileys Creating Instagram-Based Soap Opera #WhenCoffeeMetBaileys Reviewed by Jacqueline Litvan on Thursday, June 09, 2016 Rating: