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Hamilton Defies Ban on Snapchatting in the F1 Paddock

BBC
All sports organisations care about their broadcasting rights, and protect them voraciously. Formula 1 is no exception, and in fact it's one of the most infamous for it. The FOM are amazingly good at rooting out race and crash footage on YouTube and other video services hours or even minutes after it first appears. Finding ways to stream it online illegally is difficult enough when you're not fussed about quality, but if you are, you'd better have a lot of time on your hands and the patience of a saint.

The trouble with this militant approach is that the content you're offering from the source has to be good enough to need protecting, and while this is somewhat true of F1, they don't really offer much, compared to, say, the NFL or the EPL. F1's social media output is laughable, and with more and more platforms favouring video content, their failure to produce is being paralleled by an increasing amount of moles to whack. 

The other issue with social media is that literally everyone uses it, up to and including racers. Lewis Hamilton is extremely active on all his feeds, particularly Snapchat, and he likes to give fans an active insight into his work. As such, he's keen on Snapchatting in the paddock, something which Bernie Ecclestone (CEO of F1) has personally banned him from doing. Guess what? He's still doing it.

Despite his boss's boss's boss having told him to cease and desist, the superstar athlete continues to post snaps from within the paddock. Hamilton pointedly doesn't like being told what to do by anyone, and has made clear that he is committed to showing what kind of person he is through his channels, regardless of video broadcast rights. 

They may attempt to discipline him again, either with a fine or something more extreme, but either would be a wasted opportunity. If they followed Hamilton's example, embracing and promoting his social media activity and adding to it with their own, it would work wonders for their somewhat-dodgy image and bring them more up-to-date. F1 is in increasing  danger of becoming dated, despite the advanced science involved in it, since it has little to no appeal to a millennial audience. A stronger involvement in social media promotion could do a great deal to rectify that. 




Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @Songbird_Callum


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Hamilton Defies Ban on Snapchatting in the F1 Paddock Reviewed by Callum Davies on Wednesday, April 06, 2016 Rating: 5

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