Celebrate #Easter with a Tour of the #Thorntons Interactive #Chocolate Factory
As Easter approaches and we all begin to brace our stomachs for the sudden influx of 2 tonnes of egg-shaped chocolate, brands around the world look for fresh, intriguing ways to engage with their customer base. For no-one is this more important around Easter than the chocolate companies themselves, as they aim to capitalise on what is described by John Alexander Rowley, search manager at British chocolate company Thorntons, as "The second biggest chocolate season of the year".
This year, in fact, sees the implementation of what stands out as Thorntons most imaginative Easter campaign to date, in which they have created a fully interactive, CGI animated chocolate factory as part of their "Ultimate Guide to Easter Eggs". The company states that the campaign marks Thorntons "biggest investment yet in content and experiential activity"; a definite sign of the times as consumers demand increasingly visual and 'gamified' material.
|Screenshot - © Thorntons|
The campaign, created alongside the team at Cogent Elliott, stands out for its creativity and perfectly emphasises the brand's heritage and qualities. The campaign makes a point of highlighting what makes Thorntons different, and really does the brand some favours in the process.
The images below demonstrate the steps taken to turn the initial concept into a finalised animation. Credit must be given to the CGI team at Junction Eleven, who were responsible for creating the sleek, aesthetically pleasing yet informative animation.
|The original factory floor plan - © Thorntons|
|From the floor plan, an initial sketch was created - © Thorntons|
|The entire factory was then rendered as a computer generated 'clay' mock up - © Thorntons|
|The completed factory, created using CGI animation - © Thorntons|
So, what are you waiting for? Click here to take the tour!
Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working as Editor of Social Songbird, he hopes to one day drop that 'aspiring' prefix. Follow him @Songbird_Sam
Celebrate #Easter with a Tour of the #Thorntons Interactive #Chocolate Factory Reviewed by Sam Bonson on Friday, March 25, 2016 Rating: