Latest News

latest

In the Run Up to #SB50 See How #Sports Teams use #SocialMedia

In the lead up to Super Bowl 50 I've been thinking about the way sports use social media today. A tool that would not have been around for Super Bowl 1. These days, teams big and small embrace the platform as a way to connect with fans and share team news. But more recently, social media has even become a way of "watching" the big game by keeping in the loop with live updates and videos.

More and more fans are spending game time online by checking scores on Twitter, monitoring their fantasy leagues and having a bit of smack talk with their friends!

How can a team take advantage of all that social media has to offer? 

static.nfl.com

Get the fans attention whilst you can:

Unless your team happens to be as renowned as the New England Patriots, gathering an organic and large following on social media can be a long and difficult process.

That's why you need to get your fans onto your social media pages as simply and quickly as possible. One way to do this is by including your accounts on your stadium/home ground/programme and asking fans to like the page and share their photos with you.

If you're able, offer a chance to win something in exchange for them following you and using a predetermined hashtag like #GoPackGo or #SkolVikings. If your team is fortunate enough to have a big screen, show the fan pics from there. Sometimes, just offering the chance to get retweeted by the team is enough to get fans following you.

Using hashtags like this also helps generate some team awareness.

Create momentum:

https://cdn1.vox-cdn.com/
Let's think about how you can get momentum. 

Firstly, you've got to get people talking WITH you - then the talking about you is sure to follow.

In order to get users engaging with you, you've got to put yourself out there. Be a friendly team, who likes and retweets what their fans have to say. Teams that ignore / don't respond to what the "little people" are saying won't get far.

Don't stop fighting: 

The first mistake a lot of teams make is that they only keep their accounts active during the regular season. This is an absolute no-no. The offseason is as important as the regular season.

If you're low on club news to report, talk about something happening in the league above or a related sport, the women's team, the juniors team. There's always stuff to talk about, so there are no excuses here.

http://marketingland.com/

A bit of team history is always great. It can range from a throwback picture from last season or it maybe a picture of the team's first logo back in 1967. It's up to you and the fan's love it.

And who could forget the New York Jets' famous #ButtFumble? 

http://www.cbssports.com/

During the regular reason, keep your social media as up to date as possible. Whether it's every half, every quarter or every minute. Whatever you can handle, the more you do the better.

And if you're not having a splendid season, you can always celebrate the little things. When the Oakland Raiders went 3-13 in 2014 they maintained a steady engagement rate and by the end of a long, hard season they had actually increased their engagement by a 1,353% bump over better teams.


Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF


Contact us on Twitter, on Facebook, or leave your comments below. To find out about social media training or management why not take a look at our website for more info: TheSMFGroup.com
In the Run Up to #SB50 See How #Sports Teams use #SocialMedia Reviewed by Megan Herdson on Sunday, February 07, 2016 Rating: 5

No comments:

All Rights Reserved by Social Songbird © 2010 - 2016
Powered By Blogger

Contact Form

Name

Email *

Message *

Powered by Blogger.