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Penguin Bloom - The Magpie Instagram Star Gets a Book Deal

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So, it appears we can add magpies to the ever-increasing list of animals which have risen to the lofty heights of social media celebrity. Never mind all the amazing traits developed in nature through evolution and natural selection, a healthy Instagram following is the true mark of a great creature. In this case, there's more to it than just being adorable (since few would argue that magpies have that going for them) or any kind of gimmicky USP, this little lady actually saved an Australian family, in a roundabout way.

A photo posted by Penguin Bloom (@penguinthemagpie) on
Penguin was rescued by the Bloom family as a chick. Without her mother, her chances of survival in the wild were nil, so the Blooms took her in. At the same time, Sam Bloom, the mother of the family, was recovering from a fall that almost claimed her life, and had left her stricken with paralysis. In looking after Penguin, the Blooms were able to counteract the overwhelming tragedy and depression surrounding Sam's condition.

A photo posted by Penguin Bloom (@penguinthemagpie) on
As Penguin grew up, Sam's husband Cameron began to document her development photographically, and then posted the results on Instagram. Now, Penguin has over 100,000 followers. There are a few reasons why Penguin has become such a sensation, aside from her actual backstory. The examplary quality of Cameron's photographs have a lot to do with it, but beyond that, magpies are members of the corvid family, and are thus astoundingly intelligent, making a lot of her behaviour fascinating to observe. In one image, one of the Bloom kids is lifting a barbell, and Penguin is lying on her back mimicking the position with a stick.
A photo posted by Penguin Bloom (@penguinthemagpie) on

A photo posted by Penguin Bloom (@penguinthemagpie) on
Now a book is being published about the heartwarming tale, entitled Penguin Bloom - The Odd Little Bird Who Saved a Family. It will also feature Cameron's pictures, and has been written by best selling Australian author and leading wildlife expert Bradly Trevor Grieve. It will be released on April 1st.




Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF


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Penguin Bloom - The Magpie Instagram Star Gets a Book Deal Reviewed by Callum Davies on Tuesday, January 12, 2016 Rating: 5

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