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Tinder Experiment Reveals Gender Disparities on Dating Apps

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It doesn't take a genius to figure out that app-based dating is going to be a very different experience depending on your gender and sexual orientation. Just how big of a gap is there though? How much is Tinder's vibe altered depending on what's going on between your legs?

Whatever, a YouTube channel specialising in social experiments, decided to find out. They created two fake profiles - Brian and Briana. Aside from gender, the two are completely identical, same age, same location, same background and the same partner interests. The Whatever team then proceeded to swipe right 1000 times for each profile, then sat back to see what turned up. 


When the dust settled, Brian was sitting on 269 matches and 28 messages, whilst Briana had 701 matches and a staggering 378 messages. She also matched with two famous people. Before reading about this I definitely expected the female account to get more attention, but not to that extent. Whatever asked Tinder to send over their own findings about gender disparity, but they declined.

Contrary to what some rather unsavoury people are saying in the comments, this doesn't mean that women have an easier time on Tinder than men do. It likely has more to do with the fact that men tend to be far less picky when they swipe, rarely taking the time to actually investigate a person's profile information. Bearing this in mind, the number of matches Brianna got that might actually be worth chasing up is probably disproportionately slim. 

Men, largely due to society's unrealistic expectations, tend to also message first, but that initial message is usually either pared down to something basic like 'Hey' or in a disconcertingly common number of cases, an aggressively forward reference to sex or physical attributes. Simply put, Tinder is full of creepy men, and it offsets the balance. Other dating apps have taken steps to swim against this current, on Bumble, for example, the woman has to message first. 

Tinder isn't to blame for the behaviour of its clientele, it's the most popular dating app, and when you have 50 million singles all on one platform some ugly trends are going to develop. If there's anything Tinder can actually learn from this experiment, it's that while dating sites aren't directly responsible for imbalances like this, they should still find ways to account for them.



Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF


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Tinder Experiment Reveals Gender Disparities on Dating Apps Reviewed by Callum Davies on Friday, December 11, 2015 Rating: 5

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