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Christmas Campaign from Harley-Davidson Australia Says its #NiceToBeNaughty

Harley-Davidson, a brand long associated with terms such as rebellion and freedom, took to YouTube in early December to launch their new #NiceToBeNaughty Christmas ad and accompanying promotion. Following the story of 2 frustrated, rebellious elves in Santa's Workshop who have gotten sick of the sight of stuffed animals, the ad sees the creation of a Harley-branded custom tricycle which will be given away to one 'badass' kid down under.

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The ad stands out from the crowd for offering something a little bit different to the generic Christmas content you see pumped out by the bucket-load at this time of year, displaying a slightly edgier tone that is perfectly in keeping with Harley's overall branding. Then there's the custom trike itself.

The trike carries many features reminiscent of Harley-Davidson's iconic motorbikes, such as high-rise handlebars, a custom Harley Easy Rider seat and stunning graphite paintwork, all mounted atop some seriously hefty wheels, in relation to the size of the trike at least. Topped off with a healthy spattering of Harley branding, the custom trike is sure to delight whichever lucky child happens to win it.

But, "Where on earth are we going to find a kid badass enough to ride this?".

That's the question posed at the end of the ad, and if you think your 'little minion of mayhem' is the answer, let the guys over at Harley-Davidson know. Simply tell them in 100 words or less why your child (aged 3-6 years) deserves the awesome prize to be in with a chance to win.

You can all view the ad just below, and residents of Australia or New Zealand can enter the competition via this link. Good luck!





Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working as Editor of Social Songbird, he hopes to one day drop that 'aspiring' prefix. Follow him @SamAtSMF


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Christmas Campaign from Harley-Davidson Australia Says its #NiceToBeNaughty Reviewed by Sam Bonson on Friday, December 11, 2015 Rating: 5

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