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The John Lewis #OnTheMoon Xmas Ad Will Emotionally Ruin You

The Telegraph
I'd like to think I don't buy in to the commercialisation of Christmas. But that would be a lie. Today signals the beginning of supermarket-sweep style festive shopping with the release of John Lewis' 2015 TV advert. Yet again soliciting our spending by playing on our weak human sentiments, the ad sees a young girl sending a present to a lonely man on the moon.

The advert, which hits screens tonight, has been teased all week with the hashtag #OnTheMoon, as John Lewis strengthen its social media presence by debuting the ad on YouTube rather than TV. The department store will subsequently spread it amongst their social media channels; this makes a change from its usual slot during the X-Factor, as the company recognises that social media "can reach a larger, more targeted audience more quickly online." The £1 million production plays largely on the company's partnership with Age UK and raises issues of loneliness in older people.

The Drum
Prior to the ad's launch, the associated hashtag has already received over 2000 mentions in the past seven days, with that number likely to sky rocket now that its out. #ManOnTheMoon is already trending in the UK, with users helping to spread awareness for the elderly.

Whilst I can't deny that it played on my heart strings, the 2014 advert and the media storm surrounding it left a bad taste in my mouth. We all loved Monty the penguin, but really he was nothing more than a marketing ploy to sell you the 'spirit' of Christmas in the form of a £95 plush toy. That stuffed animal online brought in no less than £18m of revenue for the company. This year's advert makes no exception - #ManOnTheMoon merchandise is bountiful on the retailer's website. Rather disappointingly, with the exception of their Christmas card, the products do not benefit the charity with a donation from the retail price.

In conjunction with the ad John Lewis has released a Man on the Moon augmented reality app that allows you to trace the real moon in the sky and receive interesting facts everyday. There is also a game included which allows you to play the paper plane that the little girl in the ad so desperately tries to make reach the man on the moon.

So if you're looking to feel all mushy today, you can watch the advert below. WARNING: Might incite feelings of compassion and inexplicable urges to hug old people.





SMF rookie, fresh out of academia, looking forward to more creative ventures. With a love of current affairs, green tea and an ever insatiable wanderlust, Katie is ready to have her voice heard. Follow her @KatieAtSMF


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The John Lewis #OnTheMoon Xmas Ad Will Emotionally Ruin You Reviewed by Katie Gascoyne on Friday, November 06, 2015 Rating: 5

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