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Social Media Reacts to Activision's $5.9bn Acquistion of Candy Crush

BM Magazine
It's being reported everywhere that video game company Activision, makers of the Call of Duty series, has bought the super addictive-come-annoying Candy Crush Saga for an unbelievable $5.9 billion.

Sold by mobile game developer King, the acquisition is huge, especially when you compare it to other recent-ish takeovers. Microsoft bought Minecraft for $2.5bn, Disney bought Marvel for $4bn and Star Wars for the same amount - a comparison which is receiving attention on sites such as Twitter.

Who even plays Candy Crush any more? Apparently there's still some that to do - well, far more than a few - with 93m plays daily. Point proven by a previous article you may have seen detailing Zuckerberg's mission to tackle the game's bothersome Facebook requests. And the two companies involved seemed to think that the procurement is the next logical step. Activision CEO Bobby Kotick said this about the venture in a press release:

The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment. With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before.
The company is no doubt hoping to address its weakest area - mobile gaming. And Candy Crush is definitely not an asset to be sneered at: it made twice as much profit as Netflix last year, and remains the fourth highest-grossing game in the App Store three years after its first release.

Nevertheless, Twitter has been inundated with astounded reactions to the move, as seen in the tweets below.



A ballsy move for sure, the price tag alone suggests Candy Crush is likely to irritate us for several more years to come. The chief tool of procrastination, whether you like it or not, has become part of a cultural moment, where a game becomes popular simply because its already popular. The tiny match-3 victories of Candy Crush and other similar games bring amusement to many, and whilst its market share continues to grow, predictably so will Candy Crush's value.



SMF rookie, fresh out of academia, looking forward to more creative ventures. With a love of current affairs, green tea and an ever insatiable wanderlust, Katie is ready to have her voice heard. Follow her @KatieAtSMF


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Social Media Reacts to Activision's $5.9bn Acquistion of Candy Crush Reviewed by Katie Gascoyne on Wednesday, November 04, 2015 Rating: 5

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