Profiles Set to Private Please: Under-Age Drinking Monitored On Instagram
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| University of Rochester |
Both the words and images posted by young adults on the app are used to help findings. Whilst Instagram does not have a feature to search for users by age (kinda creepy), researchers have developed techniques that allow computers to extract information from images on the internet. Social media hash-tags prove essential to the collection of data, as does the mention of brand names in user's posts.
So far the research has found that under-age alcohol consumption increased at the weekends and holidays, in a similar pattern to adults. It also found that different genders are attracted to different alcohol brands.
“This new method could be a useful complement to more traditional methods of measuring youth drinking,” said Elizabeth Handley, clinical psychologist and research associate at the University’s Mount Hope Family Center. “It could provide important new insights into the contexts of youth drinking and be a valuable tool for evaluating the effectiveness of school or community-based preventive interventions.”
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Profiles Set to Private Please: Under-Age Drinking Monitored On Instagram
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Thursday, November 12, 2015
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Reviewed by Unknown
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Thursday, November 12, 2015
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