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Buzzfeed's First UK Branded Content Client is Costa Coffee


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In a mini film entitled 'Little Things That Make Britain Happy,' Costa Coffee has become the first UK brand to get involved with Buzzfeed's Branded Video Advertising venture. Buzzfeed first debuted their commercial video project 18 months ago in the US, and its execs believe that the most effective way to reach and engage audiences is through collaborations with brands to come up with fresh ideas for video content.

President of Buzzfeed Motion Pictures, Ze Frank, says that the site has identified three different themes of content that social media users love to share the most: 'identity', 'social experience' and 'emotional gift'. These are the areas of content that users find most relatable to themselves. From the video it is apparent that Buzzfeed and Costa have gone for an 'identity' take.

The post shows Costa customers discussing typically British things such as toasties, the pub and roast dinners - it has already received 1,500 likes on Facebook and over 500 shares. The managing director for Costa across the UK and Ireland, Caroline Harris, said: "Collaborating with Buzzfeed on a UK and European first has allowed us to engage our Facebook fans in a truly new, innovative and engaging way. As a British brand we hope the film make the people of Britain smile, like and share across both BuzzFeed and our social channels. She continued: Working with Buzzfeed was an opportunity for us to have a first to market, which is fantastic for us." 

However, despite Buzzfeed's claims of success, ROI of such digital advertising can be difficult to measure and prove. The internet media company believes the only way to tackle this is through scaling up their operation and including more brand partners.


Little Things That Make People In Britain Happy // Presented by BuzzFeed and Costa CoffeeDo you want to go for a...
Posted by BuzzFeed Partner on Wednesday, 4 November 2015


SMF rookie, fresh out of academia, looking forward to more creative ventures. With a love of current affairs, green tea and an ever insatiable wanderlust, Katie is ready to have her voice heard. Follow her @KatieAtSMF


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Buzzfeed's First UK Branded Content Client is Costa Coffee Reviewed by Katie Gascoyne on Friday, November 06, 2015 Rating: 5

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