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Alcohol Delivery Startup Saucey Gets $4.5 Million in Seed Funding

latimes.com
Los Angeles-based on-demand alcohol delivery startup Saucey Drinks has pulled in $4.5 million in seed funding, led by Blumberg Capital and including investors the likes of Nick and Joe Jonas.

Saucey’s origins began with three friends who decided to cash in on the timeless demand for alcohol. Co-founder Chris Vaughn wanted a glass of wine after work one day but realised that he had run out of the stuff. This inspired him to start a business with his friends bringing wine and spirits to anyone’s door in less than an hour, working work nights and weekends in the back of a bar. ‘You could say that drinking is the oldest and largest social network in the world,’ says a post on the Saucey blog. ‘If you’ve ever had a drink and wanted another, you’ve most likely said, “Wouldn’t it be great if someone just bought me these.”’

Saucey founders (l-r) Andrew Leck, Chris Vaughn, and Dan Leeb. Source: Forbes
The founders of Saucey were not the first to come up with the idea – Thirstie, a company based in New York that also delivers to LA, basically does the same thing. Customers select beverages on Saucey’s app, then a courier picks up the order from a partner retail store and delivers it. There’s no middle man – Saucey controls the delivery from start to finish. Boston-based Drizly and NY-based Minibar send orders to retailers, who then deliver the alcohol to customers – a less reliable method, said Vaughn.

chicagotribune.com
Saucey has expanded to San Diego, San Francisco and Chicago since it launched. A 12-pack of Bud Light bottles will set you back $18, while a 750 ml bottle of Skyy vodka costs $24. In July 2014, Saucey delivered $6K worth of drinks to a pool party in Hollywood. Later that day, the same customer ordered an entire recovery pack including over 90 Smart Waters, 45 Vitamin Waters, and an assortment of other beverages. In September, they teamed up with MeUndies to deliver ‘sleepover packs’ to customers. Comfy underwear, a t-shirt/tank top, sunglasses, vodka, wine, or whiskey, and hangover recovery vitamins – all delivered by MeUndies models.

MeUndies
Saucey plans to use the seed money to improve customer service and increase sales. ‘Saucey couriers today can run up to 6 deliveries per hour,’ said Vaughn. ‘We plan on maximising our infrastructure so couriers can earn more money per hour, delivery times will get even faster for customers, and the selection will go well beyond where we are today.’


Aaron Waterhouse

Aaron is a recent English graduate from Durham University who is now working as a content writer intern. An enthusiastic traveller, he hopes to become a journalist and report from around the world. Follow him @AaronAtSMF.

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Alcohol Delivery Startup Saucey Gets $4.5 Million in Seed Funding Reviewed by Aaron Waterhouse on Friday, September 04, 2015 Rating: 5

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