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#WhiteRibbonNight - Staying in to Combat Domestic Violence

outinsydney.com.au
It's hard to keep track of just how many coloured ribbons corresponding to different causes there actually are and some of them must be pulling double duty by this point. The pink ribbon remains the most well known but for the next couple of months across Australia the White Ribbon will be giving it a run for its money.

It corresponds to domestic violence, and particularly against women. It's a big problem there as on average one woman a week dies following a domestic attack, prompting the White Ribbon campaign, one of the most broad, social media savvy awareness campaigns we've had a in quite a while.

Last Friday (July 31st) the campaign kicked things off with White Ribbon Night, which encouraged people in Australia, or anywhere else in the world, to broadcast their Friday nights in to promote the cause. Normally it would be a tad cringe-worthy to make a point of NOT going out on Twitter, especially if it was laden with hashtags, but this is kind of the exception that proves the rule. It wasn't just about that though, the campaign also hosted a live-streamed awareness event, charging a $10 donation for people to tune in. People were encourage to host nights in specifically to watch it. The RAAF even organised a flyover to promote it all.

It doesn't stop there though, White Ribbon Day will be on November 25th, with much more material being put out between then and now to make sure that the message doesn't fade, not just in Australia but in the UK, New Zealand and elsewhere too. Much like breast cancer awareness, a tool has been brought out so that people can attach the white ribbon to their Facebook profile images.

The whole ethos behind it is to persuade people to set up lots of small, local fundraising initiatives and promote them on social media under one collective banner. We've seen it before, but this is one of the most effective iterations. Domestic violence as an issue doesn't get anywhere near as much exposure as it ought to, so anything you can do, even if it's just pinning an imaginary white ribbon to your profile picture, is worth doing.


Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

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#WhiteRibbonNight - Staying in to Combat Domestic Violence Reviewed by Callum Davies on Tuesday, August 04, 2015 Rating: 5

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