#SaidNoSchoolEver - Raising Awareness, Sarcastically
 |
| Adweek |
Well, it seems one has turned up. Twitter is bustling with awareness trends at the moment, some are admirable, others are perplexing, but none of them are quite as well thought out or amusingly forthright as #SaidNoSchoolEver. Kicked off by the Chicago arm of the integrated marketing firm Havas Worldwide, the campaign aims to highlight supply shortages and funding issues in public schools across the city and the rest of the US.
I have all the supplies I need and never need to go to @Staples to stock up on paper, pencils, highlighters and notebooks. #SaidNoSchoolEver
— Nicholas A. Ferroni (@NicholasFerroni) August 6, 2015
At the most basic level, it involves teachers and sympathisers tweeting or posting sarcastic statements about having too many supplies to know what to do with. It could easily just stop there and still be an effective movement, but being that Havas are one of the biggest marketing firms in the world, they've clearly put some savvy minds behind it and figured out how to extend it further still, by pulling out the meme handbook.On the front line, Havas have rolled out a series of 30 second videos featuring teaching staff jokingly talking about being overpaid, having too many supplies and generally not needing any more funding before the hashtag blasts onto the screen. The ads are supported by Hefty (the bin bag company), since they are a partner of Havas, but before you cry 'shameless', Hefty are using box tops to help raise supply funding for schools. It still smacks a bit of corporate circle jerking, but the cause still remains the central focus.
Meanwhile, memetic style images with bold, white text banners at the top and bottom have been released to the same end. The campaign is still in the process of taking off but I'd say that it's unlikely to fizzle out with the amount of marketing intellect and support it has behind it. The tongue-in-cheek approach is a refeshing new take on the hashtag campaign model, hopefully others will learn from this example.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
#SaidNoSchoolEver - Raising Awareness, Sarcastically
Reviewed by Unknown
on
Saturday, August 08, 2015
Rating:
Reviewed by Unknown
on
Saturday, August 08, 2015
Rating:
Unknown
Keeping you up to date on social media, digital marketing, apps, news & reviews. Social media, and digital marketing as a whole, are rapidly and constantly changing, adapting to new developments at an ever increasing rate. Just keeping up to date can be a nightmare. Our team of writers know their field, and keep an ear to the ground. We aim to keep you informed of all recent developments in the online world, and teach you a little something along the way. So whether you just want to stay connected, or gain some knowledge for yourself, the Social Songbird will keep on singing! More articles are posted every day so keep checking back! Join the discussion on Twitter - #SocialSongbird Or contact us directly - @SocialSongbird_
Entrepreneur, international speaker on Social Media Marketing. First one in the UK to write and speak in conferences about Twitter as a marketing tool. Consultant to Corporate Companies, Government Organizations, Marketing Managers and Business Owners.
Aspiring novelist with a passion for fantasy and crime thrillers. He hopes to one day drop that 'aspiring' prefix. He started as a writer and soon after he was made Executive Editor and Manager of the team at Social Songbird. A position he held for 5 years.
Adrienne is a passionate writer with experience in editing, content creation, and social media marketing. She’s a lover of animals, helping others improve their writing, and 2000s pop culture.
Musician, audio technician, professional tutor and a Cambridge university English student. Interested in writing, politics and obsessed with reading.
Recently graduated with a BA in English Literature from the University of Exeter, and he is about to study an MA in Journalism at the University of Sheffield. He is an aspiring journalist and novelist; in his free time he enjoys playing chess, listening to music and taking long walks through nature.
Lucy is an undergraduate BSc Politics and International Relations student at the London School of Economics and Political Science.
Anna Coopey is a 4th year UG student in Classics at the University of St Andrews in Scotland. She is a keen writer and researcher on a number of topics, varying from Modern Greek literature to revolutionary theory.
Ellie is a recent BA English Literature graduate and aspiring publisher with a passion for writing. Her favourite pastimes include reading and shopping.