#McDonald's Apologise for Thieving #Viral Scheme from #Twitter
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| Chicago Tribune |
The offending campaign shows a series of people infatuated with a burger meal, posing in pictures with it as one would pose in pictures with a significant other (if one had absolutely no imagination). It's pretty flat and uninspiring and it doesn't make me want to go to McDonald's (or recant my vegetarianism), but as mentioned, it wasn't even their idea to begin with.
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| The Drum |
McDonald's clearly love not having to think their ad campaigns through, and don't mistake this for something that could easily be a big coincidence, the images are exactly the same. Since being rumbled, McDonald's have issued an apology and assured that 'This shouldn’t have happened and, with our agency partner, we’re working to find out how it did.'. My marketing speak is a bit rough, but I think that translates to either 'working to find out how we got caught' or 'working to find out who we can fire'.
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| The Drum |
The internet has a rocky relationship with intellectual property, but Maccy's have crossed a major line here and the pair would be well within their rights to pursue legal action. You know what really gets to me though? The idea that a $2.50 hamburger deal is comparable to a burrito. Nothing McDonald's sells can hold a candle to a burrito. End of story.
Callum Davies
Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF
#McDonald's Apologise for Thieving #Viral Scheme from #Twitter
Reviewed by Unknown
on
Sunday, August 23, 2015
Rating:
Reviewed by Unknown
on
Sunday, August 23, 2015
Rating:
Unknown
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