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Google Launch YouTube Gaming to Rival Amazon and Twitch

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You may remember that, around a year ago, the video streaming service Twitch blew up. In the wake of a few top trending stories, particularly one involving an ever-increasing group of users all playing one game of Pokemon simultaneously (and somehow managing to complete it), it became a sensation, so much so that it became the official live broadcaster for E3, the biggest gaming conference in the world. Not long after that there were rumblings that Google were interested in an acquisition, but when that deal ultimately fell through, Amazon swooped in and grabbed it.

Since then, Twitch has gained a reputation for being the foremost service for game streaming, easily compatible with both the PS4 and the Xbox One. Now though, Google are introducing their own service, YouTube Gaming. The service will be outfitted so that users don't need to schedule an event before live-streaming, they will also be able to use a single link to share all their streams, as well as pre-existing features like 60fps streaming and automatic conversion into YouTube videos.

The streaming is only the tip of iceberg, though. YouTube Gaming will be a huge, dedicated subset for gaming purposes. Supposedly over 25,000 games will have specific pages on it which compile all the trailers, streams, lets plays and everything else besides. In this sense it is, in essence, a condensed version of the standard YouTube service allowing users to sift through all the gaming content more easily, without having to angle around everything else, as the announcement puts it “When you want something specific, you can search with confidence, knowing that typing ‘call’ will show you ‘Call of Duty’ and not ‘Call Me Maybe.’" Alongside the new music service, this move seems to be part of a wider plan by Google to further branch YouTube out.

YouTube already has the last word in gaming videos. They have led the charge with the let's play sensation, with channels like PewDiePie, Yogscast, The Diamond Minecart, Achievement Hunter and Markiplier being some of the most heavily subscribed on the whole site. The streaming will be the real make or break of this initiative, Twitch might currently have the market cornered but such a direct link to YouTube will be invaluable to many players, since they already publish recorded videos of their gaming escapades on that platform, being able to stream on it as well will be a massive time-saver.

The most significant factor of this is money. The Twitch Partners program enables particularly popular broadcasters to act as paid reps but it's extremely limited. YouTube have been doing the same thing to a far greater extent with various bloggers and stars and generally has more scope to offer more financial reward/incentive. These are just the early warning shots, it will be a while before this battle starts to get properly heated, but rest assured, it will. Video streaming is hot property right now and Google won't want to fall behind anyone on it, least of all Amazon.

Callum Davies

Callum is a film school graduate who is now making a name for himself as a journalist and content writer. His vices include flat whites and 90s hip-hop. Follow him @CallumAtSMF

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Google Launch YouTube Gaming to Rival Amazon and Twitch Reviewed by Callum Davies on Monday, June 15, 2015 Rating: 5

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