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Goldroom Debuts Music Videos on Snapchat App

Over the last few months I have written articles on Snapchat’s first ever CV, it’s first ever travel show and even its first ever NFL uniform debut.  Suffice to say, there’s been a lot of firsts. But who could have imagined what was coming next?

Snapchat is going for a stroll down Musical Avenue. (Probably at the worst time, what with the release of the highly anticipated music video for Bad Blood from T Swizzle). The social networking platform has partnered up with Goldroom to promote the release of his new EP, It’s Like You Never Went Away.

https://i.vimeocdn.com/


For the four songs on the EP, there are also 4 music videos. I’m not sure if these videos will be filmed in a Snapchat fashion – like with 10 second long clips and emojis – but that’d be cool.

This isn’t the first time that Snapchat and Goldroom have paired up. In 2013 Snapchat used a track from Goldroom to help introduce their “Stories” feature.

But back in 2013, Snapchat wasn’t all that big, so their attempt to make Goldroom a household name wasn’t exactly going to work. But now…Now that Snapchat is becoming a God of Social Media…Now that teenagers practically worship it... Maybe, they could give this Goldroom fella a real good go?

This “Goldroom fella” actually goes by the name Josh Legg and he’s an electronic musician from America. He's not particularly well known and his relationship with Snapchat began long ago with an impromptu email from Snapchat's creator. Since then Legg has worked closely with Snapchat and be an avid user and fan of the app.

Legg's first song on the EP is called Embrace and has already been released. But as for the other three songs, there's no clear release date and we could be waiting a few weeks. 

You can find his videos on Snapchat’s Discovery page under the “Snap Channel” section. Apparently Madonna used this area in February to release a music video too, but I hadn’t heard about that, so I’m going to pretend this is a real first.

After all four music videos have been released, there will be short film made up using them – but that’s something we’ll have to wait and see about. In the meantime, we give Snapchat yet another round of applause and those proverbial three cheers, for coming up with more ways to help it stand that unpredictable test of time.


Megan Herdson
Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF

 
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Goldroom Debuts Music Videos on Snapchat App Reviewed by Megan Herdson on Sunday, May 24, 2015 Rating: 5

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