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Ikea Branches Out: Shelf Help to Weddings


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Ikea has been in the news a lot at the moment, particularly due to the brand’s online reputation. In  a good way, let it be said. 

First of all the brand’s Singapore Facebook page began a “Shelf Help” Guru that was intended to help customers with their DIY needs. It became a pun-tastic opportunity for Ikea to show off their home made memes and top sense of humour.

The actual idea is to provide customers with furniture that might help solve their sticky situations, but at the same time, they reply in as funny way as possible.

As if all this tom foolery wasn't enough, in Sweden, Ikea are running virtual weddings via their website.

It all happens in a group call, a bit like Skype, but it’s called Wedding Online. Talk about a wedding on a budget.

All you need is a Facebook account to set up your wedding and your friends need a URL link which is sent to invitees and completely private.

The site places the faces of the bride, groom and guests on virtual bodies in a virtual room, lavishly decorated with only Ikea’s finest. You can pick between 4 different settings: beach, circus tent, dock or a forest. 

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Thanks to the nifty hyperlinks you can even check what Ikea items have been used. Subtle.

It’s questionable whether the service is really legitimate or whether Ikea has just found another way to showcase their furnishings.

Each ceremony lasts six hours and is monitored by Ikea for anything inappropriate – as if online weddings weren’t already under that bracket.


But to make the service actually legally binding, there are rules and the couple, the officiators and at least two witnesses must be present…in the same room. 

So it doesn't really work? But as Ikea said, it can be used by anyone, even if they just want to have a bit of fun and a pretend wedding. 



Megan Herdson

Megan is a country girl who moved to the city with some big dreams. She is studying her MA in Creative Writing whilst also managing an American Football Team.  She loves her blog and wants nothing more than to have her words read. That and to win the Championship, obviously. Follow her @MeganAtSMF


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Ikea Branches Out: Shelf Help to Weddings Reviewed by Megan Herdson on Tuesday, April 14, 2015 Rating: 5

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