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Is Google+ Dead? Photos and Streams Go Independent

Giving Up the Ghost (Town)

Following yearlong speculation, Google have recently announced plans that may well mean that their social network Google+ is finally done and gone.

Google are essentially stripping down the network for parts like a written-off motor.

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The news was announced via Google+ by Google’s VP of product Bradley Horowitz, who posted the following:

"Just wanted to confirm that the rumours are true - I’m excited to be running Google’s Photos and Streams products! It’s important to me that these changes are properly understood to be positive improvements to both our products and how they reach users."

This could be a bit of bad news for David Besbriswho has been in control of Google+ since the departure of Vic Gundotra, as Horowitz seems to be taking over many of his duties. At this point his future within the company seems uncertain.

The news come as no real surprise, especially when you consider the fact that Google have already released many aspects of the social network, such as Hangouts, as standalone products. Now, Photos and Streams are getting the same treatment, and without these integral components a social network can’t really function as such.

Google+ has been considered a bit of a failed experiment since launch, regularly being described as a ‘Ghost Town’ as it struggled to compete with the massive numbers already using sites such as Facebook and Twitter. Even pretty much forcing you into the network by linking all Google accounts didn't work, unless their aim was to irritate large numbers of their users on sites such as YouTube, where you are required to make a Google+ page in order to create your own channel.

alwaysoncommunications.com/

Google hit even more hurdles last year, as its authorship program failed and Vic Gundotra (The man behind Google+ from the beginning) left the company in April. Since then, it has just been a matter of time until we finally said goodbye to Google+.


What will become of Google+ now involves a lot of speculation, but it appears it will take on a purely business focused roll. By integrating the ‘Google My Business’ service with its existing search engines and portfolio of other websites, it does have the potential to continue to be a useful advertising service, in one form or another.

Sam Bonson
Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working part time as a content writer, he hopes to one day drop that 'aspiring' prefix. Follow him @SamAtSMF

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Is Google+ Dead? Photos and Streams Go Independent Reviewed by Sam Bonson on Thursday, March 12, 2015 Rating: 5
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