Is Google+ Dead? Photos and Streams Go Independent
Giving Up the
Ghost (Town)
Following yearlong
speculation, Google have recently announced plans that may well mean that their
social network Google+ is finally done
and gone.
Google are
essentially stripping down the network for parts like a written-off motor.
marketingland.com
The news was
announced via Google+ by Google’s VP of product Bradley Horowitz, who posted the following:
"Just wanted to confirm that the rumours are true - I’m excited to be running Google’s Photos and Streams products! It’s important to me that these changes are properly understood to be positive improvements to both our products and how they reach users."
This could be a bit of bad
news for David Besbris, who has been in control of Google+ since the departure of Vic
Gundotra, as Horowitz seems to be taking over many of his duties. At this point
his future within the company seems uncertain.
The news
come as no real surprise, especially when you consider the fact that Google
have already released many aspects of the social network, such as Hangouts, as standalone products. Now, Photos and Streams are getting the same
treatment, and without these integral components a social network can’t
really function as such.
Google+ has
been considered a bit of a failed experiment
since launch, regularly being described as a ‘Ghost Town’ as it struggled to compete with the massive
numbers already using sites such as Facebook and Twitter. Even pretty much
forcing you into the network by linking all Google accounts didn't work, unless
their aim was to irritate large
numbers of their users on sites such as YouTube, where you are required to make
a Google+ page in order to create your own channel.
alwaysoncommunications.com/
Google hit
even more hurdles last year, as its authorship
program failed and Vic Gundotra (The
man behind Google+ from the beginning) left the company in April. Since
then, it has just been a matter of time until we finally said goodbye to Google+.
What will
become of Google+ now involves a lot of speculation, but it appears it will
take on a purely business focused
roll. By integrating the ‘Google My
Business’ service with its existing search engines and portfolio of other websites,
it does have the potential to continue to be a useful advertising service, in one form or another.
Sam Bonson
Sam is an aspiring novelist with a passion for fantasy and crime thrillers. Currently working part time as a content writer, he hopes to one day drop that 'aspiring' prefix. Follow him @SamAtSMF
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Is Google+ Dead? Photos and Streams Go Independent
Reviewed by Unknown
on
Thursday, March 12, 2015
Rating:
Reviewed by Unknown
on
Thursday, March 12, 2015
Rating:
Unknown
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