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Facebook Buys Shopping Search Engine: TheFind

Facebook Buys and Shuts Down TheFind - Still Trying To Perfect Advertising

Oh Facebook. You and your targeted ads and your buying buttons and everything else in between. Your attempts to nail your marketing and business relations is often something I’m heavily critical of.

I’ll be a bit nicer this time, I promise. I think I give Facebook a bit too much of a hard time occasionally. Unfortunately they've yet to convince me that they’re on the up and up just yet.

Here’s another step from Facebook to get their marketing and shopping channels running smoothly. They’re just purchased the shopping search engine: TheFind. If you’re not sure, TheFind is simply a search engine like Google but it only searches for all your shopping needs. So for example if you want to buy a new PlayStation. Search that in TheFind and it’ll give you all the results from all the different shops selling PlayStations and it’ll include everything from Target to Amazon.

techcrunch.com

TheFind commented about the acquisition in a blog post on Friday last week.

‘We are now starting our next chapter by combining forces with Facebook to do even more for consumers. Facebook's resources and platform give us the opportunity to scale our expertise in product sourcing to the over 1 billion people that use the platform.’

Well they sound excited. Rightly so, I imagine that the price for TheFind was probably just a tad in the high figures. Unfortunately, all we can do at the moment is speculate as the amount hasn't been released yet. Though, TheFind hasn't received any cash injections since 2007.

Unfortunately, if you've just found out about the TheFind and were hoping to take it for a spin you’d better act fast. TheFind will be going offline within a few weeks as it becomes completely incorporated by Facebook. So get searching for that new PlayStation. You can send me one too if you like.

It does seem that Facebook’s acquisition of TheFind will strip the company down and use its tools for more advertising efforts on Facebook’s part according to a blog post from the social network.

‘We're excited to welcome TheFind to Facebook. TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads experience even more relevant and better for consumers. Our business is about connecting people with the topics, companies, brands, and increasingly products they care about and we look forward to doing that with TheFind on board.’

Once again, let’s see what you've got Facebook. We’re all waiting to be convinced.

Tom Welby

Tom currently manages and edits this blog. He writes occasionally too, when time allows. His interests include Arnold Schwarzenegger films and his dog. Follow him @TomAtSMF

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Facebook Buys Shopping Search Engine: TheFind Reviewed by Tom Welby on Tuesday, March 17, 2015 Rating: 5
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